Keen COO Talks Tariff Pricing, Zero China Exposure, and More

Keen Chief Operating Officer Hari Perumal explains why – and how – the brand will keep prices steady in 2025, and how the company was ahead of the curve when it came to exiting China.

Published: May 12, 2025By Tiffany Montgomery

Keen COO Hari Perumal has led the company's drive to diversify its supply chain, including a complete exit from China. Photo courtesy of Keen.

Outdoor footwear company Keen appears to be in an enviable position when it comes to navigating tariffs.

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Posted in: Executive Edition

Tagged with: Hari Perumal, KEEN, Tariffs