One night under the stars was all it took to inspire a new brand dedicated to elevating outdoor adventures by bringing people together. Founded by a longtime engineer, TRAVOCA was born from a moment of inspiration under a starry sky during his first overlanding trip in the mountains of Virginia. The emerging brand, which crafts elegantly rugged gear for overlanders and outdoor enthusiasts, will debut at Overland Expo West in Flagstaff, Arizona, from May 16 to 18.
After two decades of designing high-end home appliances, TRAVOCA’s founder realized that the comforts of home could—and should—travel with us. Headquartered in Wisconsin with a global footprint, TRAVOCA designs elegant yet functional products that make cooking, relaxing, and connecting easier in the great outdoors. From state-of-the-art 12V dual-zone eCoolers and portable power stations to beautifully crafted titanium drinkware and camp kitchen accessories, TRAVOCA’s products inspire confidence for exploring the natural world—whether in the backcountry or the backyard.
“As a teardrop-trailer adventurer who’s summited the highest peaks in the 48 contiguous states, I’m thrilled to reveal the TRAVOCA brand and Coming Soon Products at Overland Expo West,” says Stuart Rudolph, Managing Director, TRAVOCA USA LLC. “These goods are built to perform and please the eye. The team has worked tirelessly to create a welcoming and refined aesthetic across all of our touchpoints.”
Sharon Scott, Senior Brand Director for TRAVOCA, adds, “I’ve been privileged to shepherd legacy brands with 100+ year legacies, and nothing compares to the excitement of building a brand and product range from scratch.”
TRAVOCA’s flagship product is the Rigel 60DZ eCooler, a portable fridge/freezer designed in Utah. Premium features combine high-end functionality with maximum efficiency for fresh food and frozen treats on the go. The Rigel eCooler is crafted from durable steel, featuring an overmolded base and external bamboo panels for a unique, elegant appearance. Vacuum-insulated panels provide 60-80% longer insulation protection, keeping items colder for longer while using less power and increasing usable interior space. The Rigel features dual temperature zones thanks to a removable interior panel, allowing users to customize their setup for both fresh and frozen goods. The insulated steel top is fully removable and opens in multiple directions, providing easy access regardless of the configuration. The Rigel DZ eCooler series will include 25, 35, 45, and 60-liter options, with pricing from $649.99-899.99, and will be available late Summer 2025.
Additional products in TRAVOCA’s debut line will include the VEGA 1500 portable power station, VEGA SOL 200 portable solar panel, and Gemma line of titanium drinkware. All of TRAVOCA’s product offerings will be on display at Overland Expo West in booth S2. For more information, visit travoca.com
ABOUT TRAVOCA
TRAVOCA empowers outdoor enthusiasts and adventurers with elegantly rugged products that enhance every journey, from the backcountry to the backyard. Our gear combines timeless design and reliable performance to bring people together, making outdoor living simpler, more connected, and more memorable. At TRAVOCA, we believe the best adventures are the ones that spark connection—around the fire, at the table, or under the stars.
