Forceflex, a revolutionary eyewear brand founded by industry veteran Brent Sheldon, launches today with technology that bridges the gap between performance, protection, and style.
Military Heritage Meets Consumer Market
Founder Brent Sheldon established Revision Eyewear, a global leader in tactical eyewear for military and law enforcement. Forceflex brings this military-grade protection to everyday consumers without sacrificing style or comfort.
Breakthrough Technology
With over 350 patents pending or secured, Forceflex’s proprietary “Feel the Flex” technology features memory frames that can be twisted, bent, and folded without breaking. The company’s Intrablock® technology provides 100% UVA, UVB, and UVC protection permanently infused into the lens rather than simply coated on the surface.
Superior Lens Performance
Forceflex’s TXS Optics® polarized lenses feature a nine-layer system including Molecular Polarized Cortex, Diamond Shield Anti-Scratch Coating, NaCL Hydrophobic Coating, and Anti-Reflective Coating.
Comfort and Safety
The Forecflex system automatically adjusts to any head size, eliminating pressure points. All models exceed ANSI Z87.1, CSA 94.3, and EN166 safety standards.
Product Lines
- Lifestyle Collection: Moonlight, Bluechip, Nightowl, Kingfish
- Sports Collection: Molten, Heat
- Hybrid-Metal Collection: Jetstream, Intrepid, Tango, Caprice, Lola
Sustainability Initiatives
Forceflex utilizes recycled materials in packaging, employs energy-efficient production methods, and has established a frame recycling program.
Industry Expertise
The founders have previously collaborated with leading brands including Costa, Smith, Wiley X, Harley-Davidson, Puma, Bollé, 3M, UVEX, and Honeywell.
Competitive Pricing
Standard polycarbonate lens models start at $59, with polarized versions at $89.
Innovation Pipeline
R&D is exploring photochromic technologies, electronic tint adjustment, enhanced impact resistance, and specialized lenses for specific activities.
Forceflex Eyewear will be available in select retailers nationwide and online at forceflexeyewear.com beginning next month.
About Forceflex Eyewear
Headquartered in Miami Beach, Florida, Forceflex Eyewear maintains its commitment to innovation through continued research and development of comfortable, durable, and protective eyewear solutions.
Learn more at https://forceflexeyewear.com/
