Rhythm Leader on Tariff Pricing: “The Surf Industry Cannot Absorb Higher Prices”

"Tariffs are not what led the industry into the challenging situation brands and retailers have been dealing with for the last decade," Rhythm Global General Manager Josh Barrett tells SESO. "Unchanged and unsustainable practices led to the market challenges well before this year’s tariff hikes."

Published: May 27, 2025By Tiffany Montgomery

The Rhythm team (L to R): Key Account Manager Kadie Sparks; Quick-to-Market Manager Nicolette Moghadam; Global Sales and Planning Manager Natalie Fontes; USA Director of Sales Michael Loughlin; Global General Manager Josh Barrett; USA Marketing Manager Saylor Schroff; Global Brand Manager Jacob Byrne; First Edition Design Lead Marc Yamaoka. Photo courtesy of Rhythm.

Industry retailers that carry Rhythm tell SESO the same thing recently – the brand has become a hot seller and is definitely on the rise.

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Posted in: Executive Edition

Tagged with: Josh Barrett, Rhythm