Half-Moon Outfitters Expands to Michigan, Florida, and Beyond Backed by New Owners

After its acquisition by Shoe Show Inc. in 2023, South Carolina-founded Half-Moon, which artfully mixes an assortment of outdoor and surf goods, has nearly doubled its store numbers. Half-Moon's founder and other executives talk with SESO about adjusting to the acquisition, growth plans, the brands that work best for Half-Moon, and why they are optimistic despite tariff uncertainty.

Published: June 16, 2025By Kate Robertson

Half-Moon Outfitters founder Beezer Molten. Photo courtesy of Shoe Show Inc.

When Shoe Show Inc. made an offer to acquire Half-Moon Outfitters, a small chain of outdoor specialty stores, the retailer wasn’t for sale.

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Posted in: Executive Edition

Tagged with: Beezer Molten, Half-Moon Outfitters, Inc., John Walker, Lisa Tucker, Shoe Show