Swany America, a global leader in high-performance ski gloves and winter accessories, is pleased to announce the appointment of Adam Weitzel to its North American marketing team as the Director of Marketing and Creative.
Weitzel brings nearly a decade of experience in the outdoor industry, where he has built a career at the intersection of winter sports, authentic storytelling, and community engagement. His passion for the outdoors and creative marketing approach make him a natural fit for Swany as the brand embarks on a bold new chapter.
Weitzel joins Swany with a unique combination of grassroots snow sports knowledge and sophisticated marketing expertise. Beginning as a ski shop employee during college, he moved to Colorado to further his snowsports experience as a buyer and manager before attending film school in Los Angeles, which led him to focus on content marketing production. Weitzel has since held key in-house marketing positions at outdoor industry leaders Smartwool and Exxel Outdoors, while also creating content campaigns in the agency world for a diverse portfolio of brands spanning outdoor gear, luxury hospitality, and performance products. With a career that bridges the retail floor and the creative studio, Wietzel brings both insight and passion to lead Swany’s marketing into its next chapter, building on the brand’s long-standing commitment to performance, innovation, and quality.
“I’m thrilled to join Swany at this pivotal moment. From my early days on ski shop floors to developing content across diverse industries, I’ve always been drawn to brands that solve real problems with thoughtful design,” said Weitzel. “Swany’s four decades of glove-making mastery stand out as a rare combination of genuine expertise and relentless innovation. There’s incredible energy around our product evolution and the opportunity to connect with snow sports enthusiasts in fresh ways. I’m excited to help shape what comes next.”
“Adding Adam’s experience, skill set, and authentic passion for snow sports to the Swany team is a massive step for our brand,” said Swany America’s VP of Sales Todd Givnish. “Rooted in the highest quality performance snow sports gloves, the next chapter at Swany includes refreshing our product line up and connecting deeper with our consumers. Adam brings the creativity and experience to fuel these goals.”
With a renewed focus on product innovation, brand clarity, and deepening its connection with the winter sports community, Swany is poised to evolve while honoring its legacy.
ABOUT SWANY AMERICA
Swany America was founded in 1980 and, as a dedicated glove manufacturer, leverages its strengths to provide high-quality ski gloves under the Swany brand. Based on Swany’s purpose of “delivering warmth to the world,” we are always pursuing to continually innovate and create performance gloves that inspire and bring joy, passion, and purpose to our customers. For more information about Swany America, please visit https://swanyamerica.com.
