W.C. Bradley Co., today announced the launch of Outdoor Brands, LLC, a business-to-business trade brand that will oversee the operations of three of the most well-known brands in outdoor cooking, Charbroil®, Pit Boss®, and Oklahoma Joe’s®. The launch brings them under a single business entity, while maintaining each brand’s unique identity in the marketplace.
Outdoor Brands, LLC has been created to reinforce and strengthen partnerships with key stakeholders, including suppliers, vendors, and retailer customers. Its introduction is a critical step in aligning the company’s operations and building stronger synergies across its outdoor cooking portfolio.
“This launch represents an important step forward,” said Thomas A. Penner, Group President. “Outdoor Brands, LLC brings greater focus to how we operate in the market and gives us a strong foundation to drive future success without changing what our brands stand for and how our consumers experience them.”
With new brand identity elements, including a logo and color palette, Outdoor Brands, LLC aims to strengthen brand distinction in the market. The company’s product offerings, consumer experience, and core values, including its commitment to quality and innovation, remain unchanged. There are no changes to the names or branding for Charbroil, Pit Boss, or Oklahoma Joe’s.
To learn more about Outdoor Brands, LLC and its portfolio of industry-leading names, visit Outdoorbrands.com.
Outdoor Brands, LLC
Outdoor Brands, LLC is the outdoor cooking division of the W.C. Bradley Co., serving as the parent business entity for Charbroil, Pit Boss, and Oklahoma Joe’s. Building on a legacy that dates back to 1948 when the W.C. Bradley Co. introduced the original charcoal grill under the Charbroil name, Outdoor Brands, LLC was created to bring together a portfolio of category-leading brands under a shared operational and strategic structure, while maintaining each brand’s unique identity and consumer voice. With a focus on innovation, performance, and elevating the outdoor lifestyle experience, Outdoor Brands, LLC is committed to creating disruptive value through amazing experiences and delivering Amazing Solutions. Every Day.
