New RVCA Leaders on Brand Plans

SESO visited the new RVCA offices in Irvine, Calif., to talk to RVCA President Mark Tinkess and Ethos Brands Executive Markar Agakanian to discuss their vision for RVCA's future, the skills that Quetico brings to the table, and what categories RVCA plans to make a big play in.

Published: August 20, 2025By Tiffany Montgomery

The RVCA team in the brand's new offices in Irvine, Calif. The team works 100% in the office, which is helping it build its internal culture and connections, said President Mark Tinkess.

Following the bankruptcy of Liberated Brands, the RVCA license moved to Quetico Lifestyle Brands, which created an offshoot called Ethos Brands. Quetico LLC started in logistics and has expanded into financing, manufacturing, and retail distribution.

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Posted in: Executive Edition

Tagged with: Ethos Brands, Mark Tinkess, Markar Agakanian, Quetico, RVCA