A new brand rooted in craftsmanship, culture, and community has officially launched: Costa Mesa Surf Club.
Founded by acclaimed surfboard craftsman Tanner Prairie and surf industry veteran Rick Lohr, Costa Mesa Surf Club draws inspiration from the rich history of board building and surf culture that has thrived in Costa Mesa since the 1950s.
Costa Mesa Surf Club is more than a brand—it’s a celebration of the artistry, authenticity, and soul that has long defined the local surf community. From hand-shaped boards to thoughtfully designed apparel and gear, the brand aims to carry forward the heritage of Costa Mesa’s pioneering surf spirit while reimagining it for a new generation of surfers and creatives.
“Our goal is to honor the legacy of the surfboard builders and surfers who came before us, while creating something relevant and inspiring for today,” said Tanner Prairie, whose craftsmanship and dedication to the craft have made him a respected figure in the shaping bay and lineup alike.
Rick Lohr, who brings decades of surf industry leadership and brand-building expertise, added: “Costa Mesa has always been a hub of surf culture. With Costa Mesa Surf Club, we want to preserve that legacy while building a brand that resonates with both core surfers and those who appreciate authentic coastal culture.”
The brand will debut with premium apparel, and accessories designed with the same attention to detail and authenticity that define Prairie’s shaping and Lohr’s industry acumen. True to its roots, Costa Mesa Surf Club will also focus on building community—through local events, collaborations, and storytelling that celebrate the culture born in Costa Mesa waters more than 70 years ago.
Costa Mesa Surf Club is now live at costamesasurfclub.com, with a limited product release.
