The Surf Industry Members Association (SIMA) announces the SIMA Super Summit, a one-day event bringing together industry brands, retailers, reps, suppliers and more across surf business, culture, and sport. Scheduled from 8:30 a.m. to 7 p.m., the summit features a full day of insightful programming, networking and workshop sessions, including all meals and an evening reception.
At a time of rapid change in business models, marketing, retail, supply chains, and consumer habits, the SIMA Super Summit is designed to drive strategies to improve business success and outcomes.
Program highlights include:
• Keynote: The New Retail Playbook: How to Win When the Rules Have Changed with Kevin Ervin Kelley
• The State of the Industry – Live Podcast Q&A with David Lee Scales and Paul Naude
• The New Faces Changing Surfing: Emerging Markets – Panel with David Mesfin, Cassie Carillo, and Nathan Fluellen
In addition, this year’s agenda is stacking up with high-impact sessions that will dive deep into A.I. in business, surf retail data trends, participation growth forecasts, tariff strategies, recreation and tourism opportunities, accessing state grants and funding sources, and the Olympic wave shaping the sport’s global future.
“This summit is more than an event, it’s a direct investment in your brand, your team and the industry,” said Vipe Desai, Executive Director of SIMA. “The surf industry thrives when we come together to learn and make room to network and grow. In addition to insightful talks, we’re tapping into funding sources to help brands access capital for growth and investment – something we’ve heard emerging brands requesting constantly.”
The SIMA Super Summit welcomes brand leaders, retailers, athletes, marketers, environmental advocates, and all stakeholders invested in the future of surfing.
Date: Wednesday Oct. 15
Location: Rivian South Coast Theater in Laguna Beach, CA
Time: 8:30 AM – 8:00 PM
For registration and more information, visit https://surfindustry.org/pages/sima-super-summit
