TikTok Shop is a Commercial Powerhouse: A Look at the Numbers

“TikTok has already established dominance as a social commerce giant — our data shows they’ve crossed $70 billion in global gross merchandise value since launching in Q4 2022, and I expect we’ll see them continue to conquer this arena,” said Alex Nisenzon, CEO of ecommerce intelligence platform Charm.io.
Published: September 25, 2025

This story originally appeared in our sister publication, Retail TouchPoints

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series