ENDVR is joining forces with Protect Our Winters Canada (POW) to empower frontline retail teams and outdoor enthusiasts to take meaningful climate action. Launching this fall, the partnership will leverage ENDVR’s platform to engage store associates across Canada with POW’s mission: leading the outdoor community to protect the places and experiences we love.
With the outdoor industry facing growing threats from climate change, ENDVR is stepping up. The retail sales enablement platform will use its digital tools to bring POW’s climate advocacy message directly to the sales floor.Through educational content and in-app activations, ENDVR will help associates better understand POW’s work, become members, and inspire action among their colleagues and customers.
This collaboration gives POW a direct connection to passionate in-store retail teams across Canada: those who love the outdoor lifestyle and want to protect the places they love, will become trusted voices within their communities.
“This partnership reflects a shared commitment to protecting the outdoors,” said Steve Gendron, CEO and Co-Founder of ENDVR. “Sales associates are on the frontlines, not just of retail, but of cultural influence. With ENDVR, they now have the tools to bring climate awareness and advocacy into every store.”
“By connecting one of the industry’s most influential networks, frontline retail teams, with a powerful climate mission, ENDVR and POW are working together to protect the places and experiences we love through education, action, and community.” David Erb, Executive Director
If you care about the outdoors, you can take action today. By becoming a member of Protect Our Winters Canada, you can help raise climate awareness, and protect the natural places we all love and depend on.
POW aims to grow its community to 50,000 members by the end of 2025, which will help make POW one of the strongest voices influencing Canadian federal climate policy. Learn more at www.protectourwinters.ca/become_a_member.
ENDVR is a retail sales enablement platform that connects brands directly with retail sales associates at the stores that sell their products. Founded in 2018, ENDVR equips store staff with digital tools for learning, engagement, and incentive-based performance, helping brands increase in-store sales while supporting and empowering frontline teams. For more information, visit https://www.endvr.io or follow ENDVR on LinkedIn.
Protect Our Winters Canada (POW Canada) brings a fresh and non-partisan voice to the climate and conservation movement. Founded in 2007 by professional snowboarder Jeremy Jones, POW unites and mobilizes outdoor enthusiasts, athletes, brands, and businesses to protect the places and experiences we love — and to secure a future with clean air, clean water, and a healthy planet. Learn more at https://www.protectourwinters.ca or follow POW on Instagram and LinkedIn.
