LEKI, a leader in innovative skiing, trekking, and trail running poles, announces the appointment of two new sales representatives to cover the Alpine line: CK Sales in New England and Adventure Marketing Group (AMG) in the Southeast, effective immediately. Reporting to LEKI USA’s Sales Director, Scott Park, CK Sales and AMG will play a pivotal role in driving the brand’s growth and expansion in these two strategic territories.
“Both CK Sales and AMG teams bring significant depth of experience and coverage to the New England and Southeast territories of the US market. They are all veterans of the industry and bring with them a rich collection of skills and experiences to our retail partners,” said Scott Park, National Sales Manager for LEKI USA. “We are excited to welcome them to the LEKI family.”
Founded in 1995, CK Sales is a team of seasoned sales professionals with a passion for the snow and outdoor industry. They believe trust and respect are essential to strong partnerships, combining modern solutions with classic approaches for retail success. CK Sales currently represents LEKI USA, Smith Optics, Elan Skis, Blackstrap, Alpina, and Roxa Ski Boots.
“Our team is super excited to be working with such an iconic brand as LEKI. The in-house team is amazing and we look forward to continued success and growth in the New England territory,” said Chad Waters with CK Sales.
AMG’s philosophy centers around prioritizing relationships and community-building within the industry. Through strategic partnerships with brands that embody authenticity and purpose, AMG aims to empower specialty outdoor retailers to connect with their local communities and promote outdoor recreation and conservation. Led by CEO Tom Hammond, AMG currently represents LEKI USA, Artilect, Cascade Designs, Crazy Creek, Oboz Footwear, Sherpa Adventure Gear, and Western Mountaineering.
“After 14 successful years of working with LEKI on the outdoor trekking business, we are incredibly happy to expand our partnership to include the alpine line to help grow that side of the business as well,” said Hammond.
For retail inquiries, please contact:
New England: CKSales@me.com
Southeast: tom@adventuremarketinggroup.net
ABOUT LEKI USA
Founded in 1948, LEKI is the leading manufacturer of Skiing, Trekking, and Trail Running poles and gloves that are German-engineered and mostly produced in the company’s Czech Republic factory. This in conjunction with extensive research and independent testing, makes the best products featuring quality, value, and technology. LEKI equips over 1,000 of the world’s best athletes and brand ambassadors in the disciplines of alpine skiing, cross-country skiing, biathlon, trail running, ski mountaineering, mountain guiding, and alpine climbing. Headquartered in Buffalo, NY, LEKI USA, Inc. is the sole distributor of LEKI brand products in the United States. For more information, visit https://lekiusa.com/.
