Adidas Launches New Originals Eyewear Collection

The collection channels the brand’s signature philosophy where sport heritage meets street-ready attitude.
Published: October 17, 2025 Press Release

The new adidas Originals Eyewear Collection channels the brand’s signature philosophy—where sport  heritage meets street-ready attitude. Designed for self-expression and everyday comfort, each frame  brings bold personality to the forefront. 

With versatile silhouettes and contemporary shapes, the collection is made to elevate any look. Oversized  volumes take center stage, while the interplay of curves and clean lines defines the geometric aesthetic  that sets this drop apart. 

Color takes on a leading role. Carefully curated palettes are designed to sync with adidas Originals apparel  and footwear, making it easy to build standout outfits. 

Crafted for a dynamic lifestyle, every detail is considered. Newly designed temples feature refined finishes  that reflect adidas’ commitment to innovation and quality. Metal accents with the iconic trefoil logo are  color-matched to frames and lenses, creating a sleek, harmonious visual impact. 

The lenses are a key statement: from bold flash and fluorescent finishes to adaptive photochromic  technology, they’re built to turn heads and respond to changing light. 

SUN COLLECTION: 

OR0135 

Sunglasses with a strong sports vibe, thanks to their super cool look. The dynamic design of the metal and  acetate frame takes adidas Originals to a contemporary world with a futuristic aesthetic. The brand identity is confirmed by the iconic Trefoil, in the same color as the lens, engraved on a metal element  applied to the temples. 

OR0136 

Pilot frame with a bold design, evoking the urban essence of ’70s hip hop culture. The double bridge front  and straight temples and metal detailing ensure comfort and create an elegant yet contemporary  minimalist look. The style is available with photochromic lenses. 

OR0138 

Rectangular metal sunglasses that combine timeless design and innovative elements, blending vintage  charm and modernity. Color, the absolute protagonist, defines the character of the various options,  revealing the dynamism of the Trefoil logo by matching it with the shades of the temple tips or lenses.  

OR0139 

Sunglasses that bring a ’90s shape into the modern age. The oval acetate frame features refined contours  on the front and temples designed to enhance comfort and fit through a bold, innovative aesthetic. The  style plays with a double layer of matte and shiny acetate. 

OR0140 

Square sunglasses that update a ’70s street style look with distinctive, high-quality details. The new design  of the temples combines comfort and style in a light, sleek frame, also available with photochromic lenses. 

OR0141 

Sunglasses with a rectangular front that blends vintage references with a contemporary aesthetic. The  frame features a sophisticated design on the temples made of new double layer acetate, while the metal  Trefoil logo that enhances brand recognition.  

OPTICAL COLLECTION: 

OR5123 

Acetate optical frame with a navigator silhouette and a new metal element on the temples reproducing  the iconic Trefoil logo. The dynamic design and combination of materials creates an aesthetic with  distinctive, modern charm. 

OR5127 

Rectangular acetate optical frame with carefully crafted rims and high quality finishes. The new temples feature an ergonomic design, offering maximum comfort and combining aesthetic innovation and  practicality. The iconic Trefoil logo on the temples identifies the brand.  

OR5129 

Oval-shaped optical style with a fresh look and street-smart aesthetic. The acetate frame with straight  temples features the new metal element near the hinges decorated with the brand logo and the iconic  colored enamel Trefoil. 

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series