Burton Snowboards proudly unveils an exclusive collaboration with legendary Japanese designer, musician and producer, Hiroshi Fujiwara and his iconic brand, FRAGMENT. The new Burton x FRAGMENT collection includes snowboards, bindings, jackets, bib pants, and Anon goggles and helmets that reimagine Burton’s heritage through Hiroshi’s refined streetwear lens. The result is technical performance gear, softgoods, and apparel with his minimalist, unmistakable design. Produced in limited quantities, each piece in the drop is a testament to elevated craftsmanship and understated luxury available at Burton.com and Burton flagship stores in Burlington, Santa Monica, New York City in the U.S. and in Harajuku, Sapporo, Nagano, and Osaka, Japan, and through select retail partners beginning Thursday, November 13.
Hiroshi Fujiwara, a dedicated snowboarder for nearly 30 years who has designed numerous collections for Burton, is known for wearing his self-designed snowboard jackets not only on the slopes but also as streetwear, perfectly embodying the fusion of snowboard culture with everyday life. Now, a brand new full-scale collaboration between Burton, Anon, and FRAGMENT channels Fujiwara’s passion for snowboarding and Burton’s commitment to craftsmanship across snowboards, bindings, outerwear, apparel, goggles, and helmets. Inspired by Japan’s alpine peaks and Tokyo’s city streets, the collection reflects his deep connection to the sport and his enduring influence on fashion, design, and global culture. A stealth-inspired motif runs throughout the line, striking a rare balance between functionality and refined style.
“I’m truly grateful that Burton consistently creates products with impeccable functionality for enjoying my beloved snowboarding,” said Hiroshi Fujiwara. “Beyond the wear I love for everyday street style, I’m thrilled we could collaborate holistically, including gear.”
Designed for both the mountain and the city, the Burton x FRAGMENT Collection moves seamlessly between slopes and streets. The collection is precision-engineered for performance yet polished for modern life, and each piece fuses technical mastery with sleek urban minimalism – it’s performance wear that transforms into a cultural statement.
Collection Highlights
The capsule features limited-edition hardgoods, softgoods, apparel and accessories designed with meticulous attention to detail, balancing functionality, versatility and understated style, including:
- Hardgoods: Burton Family Tree Branch Manager and Burton STEP ON® Genesis EST®
- Snowboard Bindings
- Technical outerwear and layering pieces built for challenging backcountry conditions, including
- Burton [ak]® Acamar Jacket, Burton [ak]® Acamar Pants, and Burton [ak]® Helium Vest
- Anon Oslo WaveCel®
- Roundfit Ski & Snowboard Helmet and Anon M4 Goggles (Cylindrical) + Bonus Lens + MFI®
- Face Mask
The Burton x FRAGMENT Collection will be available on Burton.com, at Burton flagship stores in Burlington, Santa Monica, and New York City, and Harajuku, Sapporo, Nagano, and Osaka, Japan, and through select retail partners including Comor, Empire, Evo, Haven, Mccoo’s, One Boardshop, Radio Boardshop, and The Source, beginning Thursday, November 13. The limited-edition capsule collection is expected to sell out quickly.
About FRAGMENT
Founded by Hiroshi Fujiwara, FRAGMENT is a Tokyo-based creative studio that has become synonymous with minimalist design and cultural influence. Through collaborations with global brands, Fragment has established itself as a leader in the intersection of fashion, music, and art.
About Burton
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and dedicated the rest of his life to snowboarding. Since its founding, Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders, and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the outdoors. As a sustainability leader within the outdoor and winter sports industries, Burton is the world’s first snowboard company to become a certified B Corporation®. Privately held and owned by Donna Carpenter, Burton’s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, Canada and China. For more information on Burton, head to www.burton.com and follow our line at facebook.com/burtonsnowboards, twitter.com/burtonsnowboard and @burtonsnowboards on Instagram.
