Mammut’s Big Plans for North American Expansion

The Swiss outdoor brand has a refreshed North American executive team with plans to reduce B2B friction, grow its key resort partnerships, continue its provocative marketing campaigns and open a new Boulder HQ, says North America managing director Matt Kaplan.

Published: November 4, 2025By Kate Robertson

Mammut North America Managing Director Matt Kaplan, left. Photos courtesy of Mammut.

Swiss outdoor brand Mammut is making a major push to grow its presence in North America. With a refreshed executive team, a new nationwide sales strategy, key resort partnerships, and a new headquarters in Boulder, Colorado, the 163-year-old brand is poised for growth.

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Posted in: Executive Edition

Tagged with: Mammut, Matt Kaplan