Surf Specialty Retailers Share Black Friday Results, Category Trends

Proof Lab, Surfside Sports, Hansen's, Coastal Edge, Island Water Sports, Hi-Tech and Glik's report on Black Friday weekend sales, including category sales trends, strategies that worked, and what they think of brand partners' deep discounts.
Published: December 2, 2025

Surf and other specialty retailers reported mixed but generally solid results for the pivotal Black Friday weekend, navigating a promotional landscape that many described as more aggressive than ever. While some saw sales gains over the prior year, others reported flat results or noted that deep discounts required to drive traffic also squeezed profit margins.

THIS ARTICLE IS AVAILABLE TO OUR EXECUTIVE EDITION MEMBERS.

If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here. If you have any trouble and need help, please click here to email our customer care specialist.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series