Tilly’s Achieves First Positive Comp Sales Since 2021; Plans to Ramp up Private Label Penetration

New strategies in marketing, merchandise and tech are driving the improvement. Learn more about the retailer's turnaround.
Published: December 4, 2025

Tilly’s CEO Nate Smith, who joined the retailer this summer, shared positive news from the retailer’s third-quarter results, highlighting the company’s first positive quarterly comparable net sales since late 2021. The momentum has continued into the fourth quarter, he said, signaling that the company’s turnaround efforts are gaining traction.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series