Just one year after its parent company filed for bankruptcy, Salt Life has re-emerged with a renewed vision and a significantly expanded product lineup with 13 licensees. The coastal lifestyle brand, now under the ownership of Iconix International, made a major statement at Surf Expo in Orlando earlier this month, showcasing a strategic pivot from a primarily apparel-focused business to a comprehensive lifestyle entity with performance footwear, women’s swimwear, fragrances, eyewear, food and drink, surfboards, coolers, home furnishings and beach accessories.
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