X Games, the undisputed cultural home of action sports, today announced a global partnership naming Stake as the exclusive online casino and sports betting partner of the X Games League (XGL). This historic collaboration marks a significant evolution for X Games as it prepares to launch the X Games League, integrating elite competition with next-generation fan engagement and sports wagering.
As the X Games continues to push the boundaries of progression, this partnership leverages Stake’s position as the world’s leading online casino and sports betting platform to reach a digitally native, global audience. Building on the foundation laid by official data provider Alt Sports Data, fans will now have unprecedented access to live odds and betting integrations on Stake and across the X Games ecosystem.
Key Partnership Highlights:
- Official Status: Stake becomes the Exclusive Online Casino & Sports Betting Partner for the X Games League (XGL).
- Integrated Betting Experience: Real-time odds provided by Alt Sports Data will be featured during broadcasts, offering fans a seamless way to engage with the competition.
- Athlete Collaboration: A new Athlete Ambassador Fund will support top-tier X Games athletes in creating exclusive, co-branded content for the global community.
X Games livestreamed only on KICK
All four global XGL events each year, including the upcoming Winter Games in Aspen, will be live streamed on KICK, the exclusive home of livestreaming. This coverage also includes both the Summer and Winter XGL Drafts, giving fans access to every key moment throughout the season.
Executive Perspectives:
“Partnering with Stake is a monumental step in building the next generation of X Games. We are officially open for gaming and betting, providing our fans with the adrenaline-fueled engagement they crave. This isn’t just a sponsorship; it’s a strategic alignment that strengthens our business as we scale the X Games League globally. With the data expertise of Alt Sports Data and the reach of Stake, we are ready to redefine the fan experience starting right here in Aspen,” said Cherie Cohen, Chief Revenue Officer at X Games
“We’re excited to partner with X Games to explore new ways fans can engage with extreme sports. Our shared focus on innovation and entertainment makes this a natural collaboration. By bringing Stake’s advanced gaming technology to the X Games’ global audience, we’re creating experiences that reflect the intensity and energy that define elite extreme sports competition,” says Akhil Sarin, Chief Marketing Officer at Stake.
Looking Ahead
The partnership officially kicks off at X Games Aspen (January 23-25, 2026), followed by the Summer XGL Draft in March. As the X Games League continues its global expansion, Stake and Kick.com will remain at the forefront of the broadcast and digital experience.
About X Games:
Since 1995, X Games has defined action sports—from Tony Hawk’s 900 to Shaun White’s halfpipe dominance to the rise of BMX and skateboarding as global forces. Over 30 years, it has become more than a competition: it’s a cultural touchstone, blending sports, music, fashion, and community. For more information, visit www.xgames.com, or follow @xgames on TikTok, X, Instagram or Facebook.
About Stake:
Stake is the world’s most popular online casino and sportsbook. Founded in 2017, Stake attracts over 80 million monthly visits, more than any other iGaming platform, and sees more than 100 billion bets a year. Stake is renowned for its innovation in crypto wagering as well as its growing expansion into regulated local-currency gaming markets in Italy, Denmark, and Latin America. It also boasts a roster of global sponsorships, including Canadian superstar Drake, Everton Football Club, and the UFC amongst others. Join the world’s most innovative gaming community today and experience the action at Stake.
