Mid Fin Co., the Hawaii-based surf fin brand known for its limited-edition artist collaborations and clean, performance-driven designs, is proud to announce the hiring of Mike Vavak as Director of Dealer and Rep Relations. Alongside this key leadership addition, the brand has expanded its national sales team, with several new rep positions already filled.
Mid Fin Co. is currently stocked in over 50 surf shops across the United States and continues to see steady, organic growth driven by strong retailer relationships and authentic grassroots support. What sets Mid Fin apart is its focus on limited-edition fins featuring artists—giving shops something truly distinctive to offer—alongside a core line of solid-color performance fins for surfers who prefer clean, classic aesthetics.
“With everything we’ve built so far, it’s come from listening—to surfers, to shop owners, and to the communities we’re part of,” said Co-Founder Kaimana Leong. “Expanding our rep team isn’t about scaling for the sake of it; it’s about staying connected as we grow. We want every shop that carries Mid Fin to feel like they’re part of something considered and creative, not just another account on a list.”
With over two decades of experience supporting surf retailers and building meaningful brand partnerships, Vavak brings deep industry knowledge and a proven commitment to brick-and-mortar surf shops. In his new role, he will lead dealer relations, rep development, and national sales strategy as Mid Fin Co. continues to expand its retail footprint.
“Bringing Mike on felt less like a hire and more like locking in a long-term partner who actually understands how surf shops work,” said Co-Founder Austin Allgood. “He’s spent decades building real relationships with retailers, and that aligns perfectly with how we’ve grown Mid Fin—slow, intentional, and shop-first. We’re not interested in flooding the market or chasing short-term wins. Mike helps us support dealers the right way, with products that tell a story and reps who genuinely care about the stores they work with.”
Under Vavak’s leadership, Mid Fin Co. has already onboarded several highly respected reps selected for their dedication to surf shops:
- Chad Watanabe — Orange County & San Diego
- Ben Ardis — Florida
- Spencer Lem — Mid-Atlantic & East Coast
- Bruce Chrisner — North Atlantic
This strategic expansion reinforces Mid Fin Co.’s commitment to surf shops, community, and creativity—supporting retailers with products that stand out on the wall and perform in the water.
About Mid Fin Co.
Founded in Hawaii, Mid Fin Co. designs high-quality surf fins that blend performance, style, and storytelling. Known for limited-edition artist collaborations and timeless solid-color designs, Mid Fin Co. partners closely with surf shops to deliver meaningful products that resonate with surfers and retailers alike.
