How AI Is Changing Shopping, and How Retailers Are Responding

Retailers and experts shared their insights on how to capture more online shoppers as their behaviors shift in the age of artificial intelligence.
Published: February 5, 2026

When Jason Goldberg, chief commerce strategy officer at Publicis Groupe, was planning his trip to Hawaii, he asked ChatGPT to recommend a sunscreen brand that was suitable for himself and for his nine-year-old child.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series