Finisterre, the pioneering cold-water surf and coastal lifestyle brand, is proud to announce the launch of a limited-edition womenswear capsule collection, celebrating the beauty and mystery of undersea florals.
Celebrating underwater flora, the collection reinterprets traditional floral design through a distinctly Finisterre lens. Inspired by the art forms found beneath the surface, from kelp forests and seaweed to algae – the prints offer an elevated, nature-led take that feels authentic to a surf brand rooted in the sea. Rather than looking outward for inspiration, Finisterre turns inward, drawing from its coastal homeland and long-standing relationship with the ocean to bring nature into the collection in a subtle, considered way.
This launch represents a strategic evolution of Finisterre’s womenswear, introducing a more fashion-led offering while remaining true to the brand’s purpose-driven ethos. Elevated silhouettes, refined detailing, and thoughtful design choices give the collection a more feminine, experimental edge, offering women functional pieces without compromising on aesthetic or ethics.
The capsule’s floral print, featured on organic cotton and denim, was created using digital printing techniques that avoid bleach, resulting in a softer, more contemporary take on the pattern. While florals have emerged as a broader trend, this collection represents Finisterre’s own interpretation, grounded in the natural world rather than external fashion references and reflects the brand’s continued evolution.
Sustainability remains central throughout the collection. Materials include 100% certified organic cotton, Tencel™ and Extrafine Merino Wool. Each piece balance’s function and form, designed to stand the test of time both stylistically and environmentally.
The colour palette is drawn from the coast itself, featuring earthy, grounded tones such as burnt heather and rocksalt, alongside muted coastal neutrals. These shades echo the rugged natural landscape of our homeland and are designed to create a calm, versatile wardrobe that transitions seamlessly between urban and coastal environments.
The eight-piece capsule spans knitwear, jersey, and hard-wearing woven staples. Key highlights include:
- The Floral Marine Denim Shirt, a reimagined utility hero featuring intricate embroidery detailing, is composed of 68% Organic Cotton, 32% Tencel.
- The Floral Marine Yarrel, our best-selling women’s workwear trouser given the Floral Marine treatment with a delicate print that contrasts beautifully with the hardy construction of the garments.
By incorporating large-scale embroidery, digitally developed prints, and underwater-inspired florals for the first time, this collection signals a new chapter in Finisterre’s womenswear, one that continues to honour the brand’s heritage while embracing thoughtful innovation.
“Our Floral Marine collection celebrates underwater florals, bringing the beauty that lies beneath the water to life. The pieces are elevated and timeless. The embroidered croft trousers are my personal favourite, the delicate motifs contrasting beautifully with their hardwearing design and fabrication. A reflection of the duality of femininity. ”, said Millie Smith, Womenswear Designer at Finisterre.
The Floral Marine capsule will be available exclusively via finisterre.com and in select stores from 10th of March 2026.
ABOUT FINISTERRE
Born from the needs of hardy British surfers, Finisterre makes enduring outdoor wear for an inspired life in and around the sea. It started in 2003 with an innovative fleece that was designed to keep out chill winds and warm up cold bodies. Since these early days, driven by those who have jumped onboard, the brand and product has widened beyond these original beginnings. Yet from their cliff top workshop in Cornwall, they stay true to their original design ethos of functionality and sustainability brought to life in an understated style and identity.
Website: finisterre.com
