The Surf Industry Members Association (SIMA) has announced that pre-orders are now open for the upcoming 2026 SIMA Surf Industry Report, a comprehensive analysis of participation trends, market dynamics, and growth opportunities shaping the future of the surf industry.
As surfing continues to evolve through increased participation, expanding access to waves, and shifting consumer behavior, the report provides valuable insights designed to help brands, retailers, and industry leaders better understand the changing surf marketplace.
The report will officially be released on April 6th at a retail price of $750. However, industry professionals can currently pre-order the report for $500 during the early access window.
All pre-orders include two exclusive bonus resources:
• The 2024 SIMA Surf Industry Report
• Access to 10 video sessions from the SIMA Super Summit, featuring insights from leading executives and brand founders across the surf industry.
These materials are valued at $1,000 combined and will only be available during the pre-order period.
Once the 2026 report is released, the bonus materials will no longer be included with purchase.
The SIMA Surf Industry Report is designed to serve as a strategic resource for brands, retailers, investors, and industry leaders seeking deeper understanding of surf participation trends, retail dynamics, and emerging opportunities across the surf economy.
Pre-orders are now available through SIMA at surfindustry.org/products/2026-sima-surf-industry-report
