Instinct is proud to be recognized as the official t-shirt partner for Surf Shop Day 2026, taking place Saturday, May 16th.
This year’s exclusive collection features a clean, timeless “Support Your Local Surf Shop” design, highlighted by a custom coastal illustration that captures the spirit of surf culture and the importance of local shops. The lineup includes premium tees and hat, giving surf shops a unified way to celebrate and connect with their communities.
Surf Shop Day continues to shine a spotlight on the independent retailers that are the backbone of the surf industry and local culture.
Order your official Surf Shop Day merchandise with extra margin built in for retailers right now >> https://docs.google.com/forms/d/1Onkp997eMrYN5TcawMU2TT8uhM1M0ymdkXqJtmEocXI/preview
