Fernando Figueiredo, CEO of FUEL TV Global S.A., announced the launch of FUEL TV — the Global Home of Action Sports — on The Roku Channel in the U.S.
“We’re thrilled to continue expanding FUEL TV around the world and to celebrate a real homecoming in the U.S. with our launch on The Roku Channel,” said Figueiredo. “For the first time in our history, FUEL TV has broader reach in America than ever before. The best is still ahead.”
The launch makes FUEL TV available at national scale to U.S. audiences through the #1 TV streaming platform in the U.S.*, offering a 24/7 programming lineup spanning skateboarding, surfing, snowboarding, skiing, BMX, motocross, and the music, art, and lifestyle that surround them.
FUEL TV’s catalog includes more than 5,000 hours of programming and over 400 hours of live events annually, with approximately 20 hours of new programming premiering each month.
“Our sports have always been on the edge — too independent, too outside the mainstream,” said Gene Pao, General Manager, U.S., FUEL TV. “That’s exactly what has made them unstoppable. With participation at an all-time high and multiple disciplines now on the Olympic stage, bringing FUEL TV back to American audiences at this scale is exactly what this brand was built for.”
FUEL TV is now available on The Roku Channel across all Roku devices and platforms, in the Sports category.
*By hours streamed, Hypothesis Group, December 2025
About FUEL TV
For more than 23 years, FUEL TV has been the Global Home of Action Sports on Television, delivering live events, original series, documentaries, films, and iconic library programming across skateboarding, surfing, snowboarding, skiing, BMX, and motocross. In addition, the multi-sport channel, FUEL TV also operates genre-focused vertical channels — SURFERᵀⱽ, POWDERᵀⱽ, SKATEBOARDINGᵀⱽ, and BIKEᵀⱽ — for distribution across FAST, AVOD, and Pay TV platforms worldwide. Headquartered in Lisboa, Portugal, FUEL TV operates across FAST, AVOD, and Pay TV platforms worldwide.
