Bollé Eyewear Enters Trail Running Sport Category

The brand launches Trailchaser, which is limited to only 300 pairs. 
Published: April 17, 2026 Press Release

Bollé Eyewear is excited to enter the trail running category with the launch of the Trailchaser, a cylindrical half-rim shield constructed to the brand’s highest standards to deliver style, comfort, and precision for the most dedicated athletes in North America.

“After leading the race in outdoor eyewear since 1888, Bollé is excited to enter trail running with a model designed to offer comfort, support, and optical precision to athletes who demand the highest standards in optical technology and performance,” said Joe Godbout, Brand Manager at Bollé Eyewear.

The Trailchaser is built for intensity and tested on the most extreme terrain. Weighing just 31 grams, the Trailchaser is centered around Bollé’s Phantom photochromic lens, which performs in all light conditions. The frame features laser-cut details for optimal ventilation, while 3-axis rotation FIT-TEC temples and an adjustable Thermogrip® nose piece provide a secure, precise fit even as perspiration increases.

Limited to just 300 pairs, the Trailchaser is available in two exclusive colorways enhanced with vibrant paint splashes that blend modern style with tech-forward design. Each pair is individually numbered with an engraving on the lens.

About Bollé

Bollé is a leader in sport and lifestyle sunglasses, cycling helmets, ski goggles, and ski helmets. For more information, visit www.Bollé.com. Bollé is part of Bollé Brands™, which encompasses the brands Bollé, Bollé Safety, Serengeti, Spy, and H2Optics. Thanks to the complementary know-how and innovative technologies developed by the four brands in their respective fields of activity, Bollé Brands’ expertise covers a large spectrum of products that meet the highest requirements in terms of protection, performance, innovation, and style. 

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series