Buyer Registration is Officially Open for Surf Expo September 2026

Get ready to uncover emerging brands, discover what sells, and build long-term vendor partnerships. Buyer registration is officially open for the upcoming Surf Expo, which will take place in Orlando, Florida, on Wednesday, September 16 through Friday, September 18, 2026. 

As the premier coastal outdoor marketplace, Surf Expo is the ultimate hub for business growth, networking, and industry innovation. Whether you are an independent surf shop, a coastal boutique, a luxury resort, or a nationwide retail chain, this is your dedicated, face-to-face marketplace to shop across multiple categories. From Surf, Skate and Outdoor to Boutique, Resort, Swim, Footwear, Souvenir and Coastal Gift & Décor, you’ll find a curated selection tailored to your customers’ needs. 

This year’s Surf Expo shifts to a slightly later September timeframe and runs Wednesday through Friday, giving buyers a more business‑focused show experience without a Saturday commitment.

But that’s just the beginning. This September, Surf Expo will feature a packed agenda of can’t-miss activities and exclusive experiences designed to help you stay ahead of trends and turbocharge your business success. With a highly efficient show floor and robust matchmaking tools, you can maximize your time at the show.

Surf Expo September 2026 Event Highlights Include: 

• Buyer Education Sessions: Hear from top retail consultants and industry experts as they share actionable tips on topics like digital transformation, visual merchandising, and sustainable retailing. 
• Interactive Demos: Experience new product test drives right on the show floor. 
• Networking Events: Meet with peers, brands, and industry leaders at buyer happy hours, industry parties and more. 
• Matchmaking: Use the robust digital matchmaking tools to set up one-on-one meetings with exhibitors and maximize your time at the show. 
• Onsite Giveaways: Enter for a chance to win gear, exclusive 50th Anniversary merchandise, boards and other cool swag around the show floor.

You’ll be in great company. Join these notable retailers who have already registered to attend: 

• Town & Country 
• 17th Street Surf Shop 
• Aussie Island 
• Archies Surf Shop 
• BC Surf and Sport 
• Hawaiian Island Creations 
• Hi-Tech Surf & Sport 
• Island Water Sports 
• K-Coast Surf Shop 
• Maui Nix 
• Prospector Outfitters 
• Real Water Sports 
• Rooster Bus 
• Surf Station 
• Tilly’s 
• Kitty Hawk Kites 
• Sun Diego 
• Stand Up Paddleboards 
• Déjà Vu 
• Aqua East 
• Tylers 
• Aramark 
• Disney Cruise Lines 
• Lowes Hotel 
• Dillards 
• Scheels 
• Dewit & VanDorp 
• Alvin’s Island 
• Coconuts by De Palm 
• Uncommon Goods 
• Ritz-Carlton, Naples 
• Flip Flop Shops, Canada 
• Paradies 
• The Four Seasons Resort 
• Goldsmith Duty Free Shops 
• Foxys 
• Walt Disney Theme Park Merchandise 

Surf Expo isn’t just where the industry gathers—it’s where it grows. Secure your spot today and position your brand at the forefront of what’s next, with an assortment that’s fresh, relevant, and trend-forward for the seasons ahead.

Brands Already Signed Up for Surf Expo September

The surf section remains a key anchor of the event, and this September’s lineup proves that the industry’s notable names are eager to return. Brands such as Quiksilver, Billabong, Body Glove, Katin, Salty Crew, Rhythm, Roxy Swim, RVCA, Sand Cloud, Catch Surf, Duvin, Jetty, Howler Brothers and many more have already secured their booths to showcase their upcoming lines.

The show’s Boutique and Resort categories are also seeing strong early commitments. Exhibitors such as Tommy Bahama, Elan International, Ocean Drive, Surf Gypsy, Fair Harbor, Cabana Life, and Skechers are bringing their latest coastal fashion lines to the floor.

Beyond surf and resort wear, Surf Expo’s diverse floor categories are bringing a wide array of products under one roof.

The Shoreline Outdoor category continues to grow, featuring adventure-ready brands like Life is Good, Bimini Bay Outfitters, and Beach & Barn. Buyers sourcing for the water-inspired lifestyle will also find premium footwear options from companies like Frogg Toggs and Pajar Canada at the September show.

Additionally, key Swim and Coastal Gift & Decor brands are already committed to the show including Anne Cole, Manhattan Beachwear, Dippin Daisys, Cape Shore, and Fancy That Gift & Decor, ensuring that retailers have a comprehensive merchandise mix to review.

Register to Attend as a Retail Buyer

Have questions about attending Surf Expo or wondering if it’s the right fit for your store? Email the Buyer Relations Team to learn more at buyerrelations@surfexpo.com