Wholesale Experts to Discuss Digital Transformation

This upcoming webinar session is all about tackling wholesale pain points. The panel will dig into practical ways to ditch clunky processes and show you how digital tools can make things way more efficient, all while pulling your team and your retail partners onto the same page.
Published: April 28, 2026

Register Here

If you’re in the wholesale space, mark your calendar for this Thursday, April 30, at 11 a.m. PT/2 p.m. ET. That’s when “Transforming Wholesale Digital Costs into Competitive Advantage” goes live, a new webinar designed to help brands work smarter, not harder. The session will share practical tips for streamlining your sell-in process, cutting back on expenses, and making life easier for both you and your retail partners.

Let’s face it, the old sales playbook is starting to feel a little outdated. These days, it’s not just about hustling harder, but about finding smarter ways to run your business. For a lot of brands, the sell-in process can get messy, with too much paperwork and back-and-forth that slows everyone down. This upcoming session is all about tackling those pain points. The panel will dig into practical ways to ditch clunky processes and show you how digital tools can make things way more efficient, all while pulling your team and your retail partners onto the same page.

Expert Panel Features Diverse Industry Perspectives

  • Gina Chapman, wholesale sales manager at Carve Designs: Gina leads sales teams and keeps everything running smoothly. She’s got tons of hands-on experience, from helping out at trade shows to managing big accounts, which gives her a real-world perspective on growing a brand in today’s market.
  • Andy Duffey, sales representative, Green River Sales: Andy’s managed a wide mix of eight outdoor brands and brings nearly two decades of industry know-how to the table. He’s especially good at helping smaller retailers figure out the right mix of digital and brick-and-mortar sales, and he’s used to handling everything from big online orders to the hands-on support that local stores need to stay competitive.
  • Cassie Strid, director of sales & expansion, Elastic Suite: Cassie will share her take on rolling out new software and what it means for growing your business.
  • Gina Lundby, senior customer engagement manager, Elastic Suite: Gina has worked hands-on with more than 200 B2B brands, so she knows what actually gets results. Before jumping into her current role, Gina worked on product management at Smartwool and Pearl Izumi, so she brings a real mix of experience on everything from understanding shoppers to making sure lines are profitable.

Registration and Next Steps

Wholesale brands are all trying to keep up in a fast-changing digital world, and figuring out how to cut costs and keep everything running smoothly is a big part of that. This panel offers a great chance to hear straight from people who’ve actually put these digital strategies to work, not just talked about them.

If you’re a business owner, sales manager, or just someone looking to make wholesale operations run smoother, this session is for you. Want to see how cutting digital costs can actually give you an edge? Be sure to sign up for the webinar before April 30 and catch all the tips live.

Register Here

 

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series