FUEL TV, the Global Home of Action Sports, today announced its FAST Channel launch on Prime Video in the United States, marking a major milestone in the company’s 2026 North American expansion strategy. The launch significantly broadens FUEL TV’s reach, bringing its premium action sports programming to many more customers nationwide.
“Launching on Prime Video represents another major step in our U.S. growth strategy,” said Fernando Figueiredo, President & CEO of FUEL TV. “This expansion allows us to connect with a broader audience at a time when both FUEL TV and action sports are experiencing unprecedented global momentum, especially as we look ahead to the continued evolution of the Olympic movement.”
With this addition, FUEL TV continues to accelerate its distribution across leading digital platforms, following its recent debut on The Roku Channel, reinforcing its commitment to making action sports content more accessible than ever.
Don Meek, FUEL TV’s Chief Content Officer said “we offer a dynamic mix of live events, original series, documentaries, and films, delivering over 400 hours of live action sports events annually alongside a deep library of more than 5,000 hours of content spanning over two decades. From Skateboarding, Surfing, and Snowboarding to BMX, Mountain Bike, Motocross, and emerging disciplines, FUEL TV provides a 24/7 fully programmed viewing experience that goes beyond simple content aggregation”.
This expansion comes at a pivotal moment for action sports globally—particularly in the U.S.—as five of the six core disciplines covered by FUEL TV are now part of the Olympic program. With the Games heading to Los Angeles in just two years, we’re seeing a significant surge in mainstream visibility and fan engagement,” said Gene Pao, General Manager, North America at FUEL TV.
In parallel with the growth of its flagship channel, FUEL TV is executing a broader multi-channel strategy through its “Action Sports Pack,” which includes genre-specific FAST channels such as SURFERᵀⱽ, POWDERᵀⱽ, SKATEBOARDINGᵀⱽ, and BIKEᵀⱽ. While these vertical channels are central to FUEL TV’s long-term strategy across FAST and AVOD platforms, the Prime VideoFAST Channel launch focuses on expanding the reach of the flagship FUEL TV brand in the U.S. market.
How to Watch
FUEL TV is available on Prime Video.
Viewers can also find additional ways to watch FUEL TV globally by visiting: 👉 https://fuel.tv/find-us/
About FUEL TV
For more than 23 years, FUEL TV has been the Global Home of Action Sports on Television, delivering live events, original series, documentaries, films, and iconic library programming across skateboarding, surfing, snowboarding, skiing, BMX, and motocross. In addition, the multi-sport channel, FUEL TV also operates genre-focused vertical channels — SURFERᵀⱽ, POWDERᵀⱽ, SKATEBOARDINGᵀⱽ, and BIKEᵀⱽ— for distribution across FAST, AVOD, and Pay TV platforms worldwide. Headquartered in Lisboa, Portugal, FUEL TV operates across FAST, AVOD, and Pay TV platforms worldwide.
