Global surf and lifestyle brand Hurley is excited to announce the launch of Hurley x Moore Aloha, a new capsule designed in collaboration with world champion surfer and Hurley athlete Carissa Moore. The collaboration is a continuation of the brand’s longstanding partnership with Moore and marks a powerful alignment between one of the sport’s most influential athletes and a brand deeply rooted in surf culture.
Building on a history of successful collaborations between Hurley and Moore, this latest collection reflects a shared commitment to performance, authenticity, and modern surf culture. As a longtime Hurley athlete, Moore has been central to shaping product storytelling that blends elite-level surf performance with her Hawaiian roots, personal style, and deep connection to the ocean and island lifestyle.
“Carissa represents everything Hurley stands for in and out of the water. Her authentic spirit and global impact makes her the perfect partner to create something that inspires the next generation of surfers and beyond.” Says Brett Simpson, Head of Sports Marketing and Team Manager at Hurley.
The launch also coincides with Moore’s return to the World Surf League Championship Tour this year, marking a significant moment in her competitive career and reinforcing her continued presence at the highest level of professional surfing.
Rooted in Hawaii and inspired by the spirit of aloha, the Hurley x Moore Aloha Collection brings together functional surf performance wear and lifestyle pieces that reflect Moore’s heritage, global influence, and perspective as both an athlete and cultural voice.
“This collaboration highlights our commitment to building products and partnerships that resonate globally while staying true to the core of surf culture. Carissa’s voice and vision continue to bring a unique authenticity that sets us apart in the industry.” Says Ralph Gindi, President and Co-Founder of Bluestar Alliance, Hurley’s parent company.
Shop the Hurley x Moore Aloha Collection now at hurley.com and in select retail stores. Prices range from $30-$100.
ABOUT HURLEY
Born from water, Hurley was founded in Huntington Beach in 1999 on the principle of empowering and fueling the voice of the next generation. Through the lens of inclusion, Hurley has partnered with the world’s best musicians, surfers, skateboarders, and more, growing into a global youth culture brand with roots sunk deep in beach lifestyle. Disruptive innovation is our unique blend of style and performance, and has Hurley sitting as the global benchmark for performance both in and out of the water. The world of Hurley can be found on www.Hurley.com, and our Facebook, X, TikTok, Threads and Instagram are where our journeys are logged.
ABOUT CARISSA MOORE
Born and raised in Honolulu, Hawaii, Carissa Moore has been a dominant force in surfing from the very start. After winning eleven national titles during her amateur career, she joined the Championship Tour in 2010 and has since earned 5 World Surf League titles along with a 2020 Olympic gold medal. Beyond her achievements in the water, Moore is known for her articulate and optimistic nature, dedicating much of her time to mentoring young women through her MOORE ALOHA program, inspiring them to become their best selves both in and out of the water.
ABOUT BLUESTAR ALLIANCE
Founded in 2006 by Joseph Gabbay and Ralph Gindi, Bluestar Alliance is a global brand management leader, overseeing a portfolio of premium fashion and lifestyle brands generating more than $13 billion in global retail sales. Bluestar Alliance is recognized for transforming iconic consumer names into dynamic, best-in-class lifestyle brands with worldwide reach. Its portfolio includes Off-White™, Palm Angels®, Dickies®, Scotch & Soda®, Hurley®, Justice®, Bebe®,
Tahari®, Limited Too®, Brookstone®, and more—each re-energized through creative vision, strategic partnerships, and a deep understanding of global markets. With more than 600 licensees and a growing network of over 500 branded retail stores across North America, Europe, Australia, South America, India, Asia, the Middle East, and the United Arab Emirates, Bluestar Alliance continues to expand its global presence—most notably through the Bluestar Luxury Group, focused on building the next generation of luxury and lifestyle brands. Bluestar Alliance stands at the intersection of innovation, influence, and brand authority, shaping the future of how consumers experience brands around the world.
