AI is changing how consumers discover brands, make decisions, and take action. As search, shopping, and engagement move into large language models, brand leaders face a new set of challenges. Chief among them: How do you protect brand value, stay visible, and build trust when fewer customer journeys begin on your own website?
Shop Eat Surf Outdoor will explore these questions in our upcoming webinar, “Preserving Brand Identity in the Age of AI,” on Thursday, June 11, at 11 a.m. PT / 2 p.m. ET with a rockstar panel of industry veterans who are navigating these changes in real time, including:
- Ryan Hitzel, Founder and Chief Brand Officer, Roark
- Candy Harris, Founder and CEO, Unlisted Brand Lab
- Justin Regan, Vice President of Global Marketing, Skullcandy
During this conversation, we will discuss what authenticity means in an AI-driven world, and the panel will share how they are putting AI to work inside their organizations today. Expect a practical, high-level conversation on what is working, what is not yet delivering, and where companies are headed next.
Can’t make the live broadcast? No problem, you can register for an on-demand replay as well.
This webinar is part of our Next Swell series designed to help companies in the active outdoor space navigate the next swell of technology and economic shifts. See a replay of our first Next Swell panel titled “Unlocking AI Tools for Specialty Retailers.”
Thanks to Noto Group for sponsoring this important discussion.
