T&C Surf’s Ryan Sugihara on Running a 55-Year-Old Brand in a Changed Industry

T&C Surf president Ryan Sugihara talks brand strategy, merchandising philosophy, and how the 55-year-old Hawaii retailer navigated the surf industry's turbulent years.

Published: June 8, 2026By Tiffany Montgomery

T&C Surf President Ryan Sugihara inside the Ala Moana store in Honolulu. Photo by SESO.

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Posted in: Executive Edition

Tagged with: Ryan Sugihara, T&C Surf