At Copa Bay, outside of Kingston, Jamaica, life moves to the syncopated rhythm of the ocean. Quiksilver rider Elishama “Shama” Beckford pulls up to his local break, vibing to one of the most powerful voices of our times. Here, Bob Marley and surfing are everywhere, part of the same pulse that shapes life on the island.
On June 17, Quiksilver and the Bob Marley family come together for a collection celebrating the culture that gave birth to reggae music and that fosters Caribbean expression to this day.
Inspired by Bob Marley’s enduring style and creative legacy, the Quiksilver x Bob Marley collection brings together culture, surfing, and technical craftsmanship. From the singer’s iconic tracksuits to Quiksilver’s legendary boardshorts, every piece reflects the spirit of both worlds.
The collection draws deeply from Marley’s world: the strap of his guitar becomes a signature graphic, the iconic lion from his ring features in the lock-up, and archival photography informs the colour palette across the range’s boardshorts, hoodies, and T-shirts.
“We’re proud to partner with Quiksilver on a collection that celebrates not only my father’s legacy, but the spirit of Jamaica that inspired so much of his music,” said Cedella Marley, CEO of the Bob Marley Group of Companies, Grammy-winning singer, author, designer, and Marley’s daughter. “Surfing, like music, is about freedom, connection, and expressing who you are. This collection brings together those shared values in a way that feels authentic to our culture and honors the creativity, individuality, and positive energy that continue to inspire people around the world.”
At its core, the collection is built for the surf, combining Quiksilver’s renowned performance expertise with Marley-inspired design. Think recycled-fibre boardshorts, colourful graphic tees, and easy layers to throw on after a morning session.
Quiksilver rider Shama Beckford shares his connection to the collection: “The Bob Marley Collection captures the spirit and culture of Jamaica’s surf and music scenes, especially from the era when the King of Reggae himself was alive. From the tracksuit designs to the powerful details featured on the boardshorts, every piece feels really authentic. I think the collection strikes the perfect balance between color, style, and cultural significance.”
“We are incredibly excited to celebrate the richness of Jamaican culture and surfing with Shama and the Bob Marley family. Shama embodies the next generation of surfers and has infused the Quiksilver team with the unique energy and spirit of the Caribbean from day one,” says Quiksilver GM, Josh February. “This partnership is especially meaningful to us because it shines a light onto our shared passion for music and Jamaïcain culture, one we hope will inspire future generations of surfers around the world.”
The Quiksilver x Bob Marley collection will be available on June 17, 2026 on quiksilver.com and in select stores worldwide.
ABOUT QUIKSILVER
Quiksilver is the emblematic boardsports brand founded by a group of surfing enthusiasts in Australia in 1969. True to a unique lifestyle, Quiksilver holds passion, authenticity and innovation as fundamental values.
The brand’s identity is represented by its logo: a mountain inside a wave symbolizing its attachment to boardsports and its environments, the sea and the slopes.True to a unique lifestyle, Quiksilver holds passion, authenticity and innovation as fundamental values. Quiksilver is also intimately associated with the very best athletes and the biggest events in the history of boardsports.
ABOUT BOB MARLEY
Bob Marley is not only the man who put Reggae on the global map but a peacemaker and statesman in his native Jamaica, bringing together the country’s warring factions. Today, Marley remains one of the 21st century’s most important and influential entertainment icons – a symbol of unity – with his music and lifestyle having an indelible impact on new generations of fans globally. His legacy lives on through his lyrics, songs and call to action.
The 2024 biographical drama and musical film, Bob Marley: One Love, opened at No. 1 in 13 major markets, including the U.S, U.K., France, Australia, Netherlands, New Zealand, Portugal, and Norway. The movie set box office records during its release, surpassing the $200 million mark and solidifying its place as a cultural and cinematic phenomenon.
In the digital era, he has the second-highest social media following of any posthumous celebrity with more than 66 million Facebook fans. Marley’s music catalog has sold millions of albums worldwide. His iconic collection LEGEND is the longest-charting album in Billboard Magazine’sCatalog Albums chart and remains the world’s best-selling reggae album and second longest charting album of all time overall. “Three Little Birds” and “Could You Be Loved” have both surpassed one billion streams on Spotify, making him the first reggae act with two solo songs to reach this milestone.
Bob Marley’s legacy has been cemented with numerous awards and honors, including his posthumous induction into the Rock and Roll Hall of Fame in 1994, a Grammy Lifetime Achievement Award in 2001, and Jamaica’s Order Of Merit, recognizing his profound impact on music and culture worldwide. Marley’s music continues to be recognized, as a newly recorded collection of his songs recently won the 2025 Grammy for Best Reggae Album.
From his first album to every new release, his music and influence continue to be an integral part of each generation’s playlist.
For more information, visit bobmarley.com and on all social platforms @bobmarley.
