Miaou and Roxy unite two distinct but kindred worlds: surf culture and defiantly feminine fashion. Founded by Alexia Elkaim, Miaou has long reimagined the relationship between femininity and form, building a loyal following around its body-confident, expressive vision. Together with Roxy, a brand that has defined women’s surf and beach culture for decades, the two labels bring that same spirit to the shore.
The collection takes the ease and freedom of the surf world as its starting point, filtering it through Miaou’s signature sensibility: bold, body-celebrating, and rooted in the pursuit of the perfect fit. The result is a line of ready-to-wear, swimwear, and footwear that moves between the ocean and the everyday with effortless confidence.
The ready-to-wear offering moves between two distinct moods. The first is clean and sporty: navy and lemonade cut through with white contrast piping, the kind of palette that looks as good poolside as it does anywhere else. The Serena Top channels this through an asymmetrical strap construction (two straps on one shoulder, one on the other) that keeps a streamlined silhouette from feeling too expected. Paired with the Elektra Skirt, Miaou’s best-selling mini recast in navy tricot knit, it’s minimal without being quiet. The Jinx Tank and Blake Shorts offer a more relaxed take on the same palette: lemonade yellow with deep navy paneling, shaped to the body but made for easy days.
The wave print takes the collection somewhere else entirely. The Cassie Top brings it to life through a bustier-inspired silhouette in smooth tricot knit, with button-front detailing, halter ties, and a peek of white at the neckline. The Elektra Skirt in Wave Print carries the same graphic below the hip, body-hugging and vivid from every angle.
In the water, the Kauai Bikini does what Miaou does best: a barely-there string-tie silhouette that fits exactly right. Available in Wave Print (deep ocean blues blended with tropical florals) and in the navy and lemonade Hawaiian Print, both styles let the body lead. The Cayce Bikini Bottom in Blue Hawaiian, the Frankie Tee in Warped Dot Print, and the Mini Tee in Wave Print round out the offering, extending the collection’s reach from the shoreline into the rest of the day.
On the ground, the Maui Heel reframes the thong sandal entirely. Sculpted from resin with a wedge form and finished with a printed strap, it’s offered in Navy and Hawaiian Print. It is, unmistakably, a Miaou shoe.Bringing the collection to life is a campaign shot at Paradise Cove, Malibu, alternating between warm, golden-hour color and intimate black-and-white film, capturing the easy confidence of a day at the beach with the people you love most.
The Roxy x Miaou collection is available on roxy.com, miaou.com, and through select retailers.
About Roxy
Born from the surf in 1990, Roxy was created for women who live for the ocean and the mountains. From its roots in surf and snowboard culture, Roxy has grown into a global lifestyle brand spanning performance and ready-to-wear, united by a love of the outdoors and an enduring commitment to women’s sport. Roxy athletes compete at the highest levels of surfing, snowboarding, and skiing, and the brand’s collections reflect their energy, freedom, and strength.
About Miaou
Founded in 2016 by Alexia Elkaim, Miaou began with a single pair of jeans, marked by its now-signature grommets, and quickly expanded into matching sets and corsets that helped reintroduce these silhouettes to the womenswear market. Rooted in the pursuit of the perfect fit and a distinctly feminine sensibility, Miaou reimagines vintage forms through custom prints, mesh, vegan leather, and cotton twill, pieces designed to celebrate individuality and ease. Today, nearly a decade later, Miaou continues to shape culture with collections and collaborations that embody both timelessness and a defiant sense of now.
