DoorDash-Shopify Integration Creates On-Demand Delivery for Independent and Smaller Retailers

Editor’s note: This story first appeared in our sister publication, Retail TouchPoints.

DoorDash’s new Shopify integration will allow smaller brick-and-mortar businesses to offer their customers on-demand delivery.

DoorDash is now available as a native sales channel inside Shopify’s App Store. That means any Shopify merchant with a brick-and-mortar presence in the U.S. can add their product catalog to the DoorDash marketplace by enabling the channel, with no separate onboarding process, manual catalog uploads or disruption to existing operations, according to a news release. Consumers will be able to shop local stores with more delivery options in their neighborhoods, available on demand.

“Local, independent retailers are the heart of local commerce, and they deserve tools that work as hard as they do,” said Mike Goldblatt, VP of Enterprise Partnerships at DoorDash, in a statement. “As the first on-demand marketplace that Shopify merchants can activate directly from their existing portal, we’re opening the door to retail merchants who can now reach their communities faster than ever.”

In DoorDash’s recent Economic Impact Report, 90% of merchants said DoorDash has helped them reach new consumers they otherwise wouldn’t have been able to reach, and 85% of consumers said DoorDash makes it easier to support local businesses.

“Merchants want to sell wherever their customers are, and increasingly that means meeting them with speed and convenience,” said Atlee Clark, Shopify’s VP of Partnerships, in a statement. “This integration puts local retailers in front of millions of DoorDash shoppers and turns same-day demand into sales, all managed inside Shopify.”