The James Brand Launches The Helton

The locking, customizable multi-tool was designed for everyday life.
Published: August 25, 2026 Press Release

The James Brand, known for its modern, minimal everyday carry essentials, today announces the launch of The Helton—a slim, lockable multi-tool that reimagines one of the most familiar pocket knife styles.

“Some tools are about tradition and others are about innovation. The Helton is about both,” said Tobin Teichgraeber, Director of Product at The James Brand. “We started with a knife format that everyone knows and set out to make it better: which tools do people actually use? Which materials would last a lifetime? Could we bring our design language to a silhouette that hadn’t changed in decades?”

The Helton is designed for a variety of creatives and customers —photographers, designers, and artists—while also appealing to anyone shopping for a first knife, current users seeking an upgraded tool, design and gear enthusiasts, and existing fans of The James Brand who might not typically carry a knife with a clip. It’s also ideal for customers who see it as a more versatile tool than a knife.

The Helton is fully pocket-friendly, usable with the optional clip, or attachable via the included lanyard and anodized aluminum bead. Beyond the partially serrated VG-10 blade, the Helton emphasizes other tools: a long Phillips driver for camera and drone rig adjustments, a flat-head driver, scissors for studio tasks, tweezers, bottle opener, and everyday utility for opening boxes or cutting zip ties.

Constructed entirely from high-durability metals with no plastic, the Helton is built to last, develop a unique patina over time, and deliver an elevated everyday experience. Multiple configurations, premium packaging, and the TJB warranty complete the offering.

Key Features

Less Is More

With the Helton, we ditched the tools you don’t need in favor of only what you really do, day in and day out. The result is the most functional and best-looking multi-tool you’ve ever seen, in a package that’s still slimmer than a pack of gum.

Have It Your Way

The Helton is designed to be customized. Use the pocket clip if you so desire, or use the included lanyard and bead, or nothing at all. The world is your oyster.

Lock It Up! Lock It Up!

Every tool on the Helton locks, meaning no more slicing your fingers or smashing your knuckles when tools fold up on you when you least expect them to.

Technical Specifications

  • Blade Steel: VG-10
  • Lock Type: The James Brand proprietary liner lock design
  • Dimensions: 3.5” / 8.9 cm
  • Opening Style: Machined nail slot
  • Carry: Pocket clip, lanyard or nothing at all!
  • Handle Material: 6061 anodized aluminum

The Helton will retail for $169.00 and will be available on August 25, 2026, at thejamesbrand.com, and select TJB retail partners.

About The James Brand

Founded in Portland, Oregon, in 2012, James is the modern, minimal carry brand for those who explore, create, and discover—wherever life takes them. From knives and tools to carry goods and writing instruments, every product is crafted with premium materials, minimalist design, and meticulous attention to detail. Whether venturing to remote landscapes or finding inspiration in everyday moments, our pieces are designed to fit seamlessly into the lives of creators, designers, and adventurers alike. The James Brand is modern, thoughtful, and made for living fully, day in and day out.

 

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series