Roark, the travel-inspired apparel brand rooted in surf, adventure and storytelling, and musician Matt Costa are proud to announce the launch of Sonic Nomads, a 32-minute music track created specifically for running. The musical release complements Roark’s recently launched Sonic Nomads collection, an extension of the brand’s men’s run and active apparel line, with an audio experience designed to accompany runners throughout their run.
Created in partnership with Costa and EOSAS, an experiential sound collective founded by Costa, Sonic Nomads combines intentional pacing, analog frequencies and modular synthesis. Tested by members of the Roark team, the track moves from 126 to 150 beats per minute, creating a progression that carries runners from warm-up through cool-down.
“We created Sonic Nomads from a dry lake bed out in Joshua Tree, with synthesizers and guitar blasting from the back of a van as Roark runners kicked up dust around us,” said Matt Costa. “We took those live desert ideas into the studio and shaped them into a 32-minute sonic journey for running. I practice meditation and have worked a lot with binaural frequencies, so we infused the track with 6 Hz theta waves to help connect the body and brain and encourage focus and flow. It sounds trippy, but it’s really just music meeting science.”
With Sonic Nomads, Roark and EOSAS are taking brand-led music beyond the traditional campaign soundtrack, creating an original, standalone track designed specifically around the experience of running. The project marks a new chapter for Roark, expanding the brand’s storytelling into an original music release.
“Rhythm is an essential component to running, and Matt discovering that your heart rate can sync with the BPM of a song was mindblowing. The idea really resonated with us, and we felt the project would be a natural way to complement the Sonic Nomads collection,” said Ryan Hitzel, founder of Roark. “We’re always looking for ways to tell stories beyond the product, and creating something that could actually become part of the running experience felt like areally exciting direction for Roark. Being able to bring people together through running and give back to the community makes the project even more meaningful.”
The project also gives back to the running community and the places where runners move. All streaming royalties generated by the track will be donated to Runners for Public Lands, supporting the nonprofit’s work to protect public lands and build a community of runners who advocate for the places where they run.
Sonic Nomads is available Aug. 27 across all major streaming platforms.
About Roark
Roark is a travel-inspired brand rooted in surf, adventure and storytelling. Built for the journey, Roark creates versatile apparel designed for the modern traveler to move effortlessly between the trail, the ocean and everyday life. For more information, visit roark.com and follow @roark.
About Matt Costa, EOSAS
Matt Costa is a musician, songwriter and founder of EOSAS, an experiential sound collective focused on creating musical experiences that uplift artists, inspire community and give back. A longtime artist with a career spanning indie rock, folk and experimental music, Costa blends organic instrumentation, analog sound and immersive sonic elements to create music rooted in connection, movement and exploration. Through EOSAS, Costa partners with musicians and values-aligned brands to reimagine how music can bring people together and create positive impact. For information, visit mattcosta.org and follow @mattcostamusic.
