How Hestra Successfully Migrated To Microsoft Dynamics 365 Business Central ERP With Elastic Suite

Key Takeaways: 

• Migrated ERP from NetSuite to Business Central in just two months, with close collaboration between Hestra, Squire, and Elastic resolving issues quickly and keeping the project on track.  
• Completed the migration while growing its buyer base by 20% and doubling buyer engagement year over year.
• Connected pricing, inventory, customer accounts, ATS, and orders through Elastic Suite’s Business Central Adapter.
• Maintained uninterrupted wholesale ordering during the ERP transition.  

A New ERP Without Losing What Already Worked 

For Hestra, moving to Microsoft Dynamics 365 Business Central was a strategic decision to align with its parent company’s ERP. While the new system promised improvements in reporting and processing, one priority remained unchanged: preserving the reliable wholesale experience their retailers and internal teams already depended on. 

ERP migrations often rank among the most complex projects a brand can take on. Product information, customer accounts, pricing, inventory, ATS, and orders all need to stay synchronized across multiple systems. Even small interruptions can impact both internal teams and retailers. 

For this project, success wasn’t necessarily defined by launching a new ERP. It was making sure retailers could continue doing business without noticing the change happening behind the scenes. 

 The Value of Connected Partners: Elastic and Squire 

Because Hestra already had strong, established relationships with both Elastic, their B2B platform provider, and Squire, their integrator, the project started from a shared understanding of the business. Squire brought deep knowledge of Hestra’s seasonal operations and had led the API integration between Business Central and Elastic, while Elastic focused on ensuring the B2B platform, customer accounts, and login experience continued to run seamlessly. 

Having two experienced partners who worked closely together became one of the biggest advantages. This collaboration was crucial for managing day-to-day action items to support the project’s progress. 

“It was nice that we could email both Squire and Elastic in the same chain. If one team wasn’t sure why an issue was occurring, another team could step in and look from their end. This usually caused issues and oddities to be resolved very quickly.”  

– Dennis Kostic, Key Accounts & Field Marketing Specialist 

Rather than working as separate vendors, the three organizations approached the project as one team. 

More Than a Successful B2B ERP Integration 

Just over two months after kickoff, Hestra went live on Microsoft Dynamics 365 Business Central. Behind the scenes, the integration connected all critical data between the ERP and Elastic, all without disrupting retailers’ daily workflow. 

Along with the seamless connectivity, the migration gave Hestra a chance to improve existing processes instead of carrying over old inefficiencies. Working with Squire and Elastic, the team eliminated a longstanding frustration from the previous ERP and created a more efficient ordering process.  

“We were able to remove some annoyances from our old ERP and reset them, so they worked properly with Business Central. This streamlined our processes and made us more efficient.” Dennis explained.  

Like most ERP implementations, the project wasn’t without its challenges. Inventory synchronization needed additional attention, but with all three teams working closely together, issues got resolved quickly, and the integration continued to improve after launch. Looking back on the implementation, Dennis added: 

“Having the system work overall is a huge win. The Elastic team ensured our wholesale business was not interrupted and that orders could still be processed, which was amazing.”  

– Chris Schuerman; Ecommerce Manager 

The Hestra team adapted to Business Central immediately after go-live, and retailers continued placing wholesale orders without interruption. At the same time, Hestra continued growing on the platform, expanding its buyer base by 20% and doubling buyer engagement year over year throughout the migration period. 

The project wasn’t simply about connecting an ERP to a B2B platform. It was proof that the right partners can make a major technology transition feel almost invisible to the people who rely on it every day.