Webinar to Explore Seasonal Wholesale Planning on Shopify Plus

A free SESO webinar on Oct. 8 looks at how brands running seasonal wholesale through dealer networks can structure pre-book orders, program pricing and staged deliveries on Shopify Plus.
Published: September 25, 2026

Brands and distributors that sell through dealer networks face a buying calendar unlike most other commerce: pre-book and at-once orders running side by side, pricing that varies by program, shipments split across multiple delivery windows, and dealer tiers that carry from one season to the next.

A free SESO webinar on Thursday, Oct. 8, at 11 a.m. PT/2 p.m. ET will look at how those needs can be structured for brands running wholesale on Shopify Plus.

The session features Julie Marcott, lead account executive, commercial, at Shopify, and Philippe Durocher-McBrearty, COO and head of commerce at Molsoft, a Shopify partner. Topics include which B2B capabilities are available natively, where additional development is needed, what an implementation involves in terms of phases and planning, and considerations worth weighing in any wholesale consolidation, regardless of platform.

The webinar is geared toward commercial, e-commerce and IT leaders at outdoor, apparel and sporting goods brands.

Register here

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series