- Jason Jabaut promoted to president: The 20-year Fleet Feet veteran will lead Marketing & Digital, Vendor Management and Franchise Operations.
- Expanded leadership responsibilities: Dani Tiltgen becomes senior vice president of human resources, Matt Werder becomes senior vice president of retail operations, and Stacey Donley takes on an expanded role as vice president of merchandising and supply chain.
- Stronger support for a growing store network: Four new leaders join; organizational changes clarify ownership and deepen coordination across Fleet Feet’s Store Support Team, with no positions reduced.
Today, Fleet Feet, the largest franchisor of locally owned and operated specialty run stores announced Jason Jabaut’s promotion to president. The move comes alongside key executive expansions and four strategic leadership additions designed to strengthen support for its growing store network. The leadership and organizational changes create clearer ownership across the teams supporting stores, franchise owners, operating partners and customers, for the 294 locations.
What Will Jason Jabaut Lead as President?
After more than 20 years with Fleet Feet, Jabaut will lead Marketing & Digital, Vendor Management and Franchise Operations. He will work closely with franchise owners, operating partners and vendor partners to elevate the business, support stores and reach more customers.
“Jason understands Fleet Feet from the inside out and has earned the trust of our entire organization,” said Joey Pointer, CEO of Fleet Feet. “He knows our people, our partners, and what’s made this brand special for 50 years. He’s a proven leader and the right person to guide our next chapter of growth.”
“Our success has always been driven by the dedicated teams in our stores,” said Jason Jabaut, President of Fleet Feet. “As president, my focus is on deepening alignment across our teams, giving our stores the support they need and bringing the Fleet Feet experience to more customers.”
Which Fleet Feet Leaders Are Taking on Expanded Roles?
More Fleet Feet role updates include:
- Dani Tiltgen has been promoted to senior vice president of human resources and celebrates nine years with Fleet Feet.
- Matt Werder has been promoted to senior vice president of retail operations and celebrates 21 years with Fleet Feet.
- Stacey Donley will take on an expanded role as vice president of merchandising and supply chain. She will continue leading merchandising strategy and planning for company-owned stores.
Which Leaders Are New to Fleet Feet?
- Mike Druta joins as vice president of data analytics leading the company’s work to strengthen business intelligence, establish trusted enterprise metrics and improve how teams use data to make decisions.
- Blake Bommelje joins as director of information security leading Fleet Feet’s cybersecurity strategy and security operations, including governance, identity and access management, PCI compliance, incident response and vendor risk management.
- Maddy Eppli joins as director of strategy working across the organization to shape long-term strategy, assess growth opportunities and lead major cross-functional initiatives.
- Jesse Isola joins as director of customer retention leading Fleet Feet’s email, SMS and loyalty strategy, working with the team to build deeper customer relationships.
How Will the Changes Support Fleet Feet’s Continued Growth?
The leadership changes are part of a broader investment in how Fleet Feet supports its stores and customers. The company is continuing to build its teams and expertise in digital, customer retention, data analytics, information security and strategy.
The updated structure simplifies decision-making and enhances store support, ensuring Fleet Feet delivers an exceptional experience for every customer across all channels.
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About Fleet Feet
Fleet Feet is the largest franchisor of locally owned and operated specialty run stores. Founded in 1976, there are more than 290 Fleet Feet stores in 40 states and a national headquarters in Carrboro, N.C. Fleet Feet is committed to providing runners, walkers, and fitness enthusiasts with outfitting expertise, robust training programs, community support and rewards. Fleet Feet believes that RUNNING CHANGES EVERYTHING® . The company has been recognized in Fast Company’s Brands That Matter, the Inc. 5000 list of America’s Fastest-Growing Companies and Best in Business, Newsweek’s list of America’s Best Retailers and America’s Best Online Shops, and PRWeek’s Purpose Awards. Stay inspired, motivated, and connected at Fleet Feet.
