YETI Taps Nuyarn in Performance Apparel Collection

Nuyarn’s performance merino is the driving force behind YETI’s first apparel styles.
Published: October 28, 2026 Press Release

Nuyarn® Technologies, a proven innovator in performance yarn and fabric, is proud to announce an official partnership with YETI to integrate advanced merino wool into the brand’s performance apparel line.

Marking a major category expansion for the publicly traded cooler and drinkware giant, YETI has integrated Nuyarn’s proprietary spinning technology into two new merino styles. The debut collection features the Caprock Merino 250 Quarter-Zip, a versatile midweight layer utilizing a waffle-knit construction, alongside the Hueco Merino 310 Full-Zip, a heavyweight piece delivering a soft, cozy feel with advanced stretch, breathability, and moisture-wicking performance.

Nuyarn upgrades the YETI collection beyond conventional spun merino to deliver 9x greater durability, 35% more thermal retention, and triple the drying speed with a 30% reduction in material use.

“Partnering with a brand like YETI, which shares our foundational pillars of durability and high performance, is a natural progression for Nuyarn,” said Andy Wynne, CEO of Nuyarn. “We are proud to integrate our advanced technology into this debut collection and have further styles in development. We fundamentally believe our merino technology sets a new standard that belongs to anyone, from elite athletes to those seeking unmatched comfort and resilience in their daily wear.”

Available now at YETI US

For more information about Nuyarn visit www.nuyarn.com.

About Nuyarn:

Nuyarn® is a performance textile technology platform focused on unlocking the natural performance potential of wool. Traditional spinning methods restrict how wool performs by tightly twisting fibers together. Nuyarn’s proprietary twist-free technology allows natural fibers to perform exactly as intended by nature. The result is a new generation of fabric applications that are explicitly Lighter in weight, Drier in moisture management, and Stronger in long-term durability, enabling a higher standard of natural performance solutions for global brand partners.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series