HEX, award-winning fashion accessory brand, today announced the release of its new capsule in collaboration with San Francisco-based artist, Aaron De La Cruz.
The capsule is comprised of a duffel and backpack incorporating De La Cruz’s artwork in a reflective print; and a duffel and backpack utilizing a quilted interpretation of Aaron’s art. In addition there is a debossed, reflective phone case that fits iPhones 6, 7, and 8.
“We are big fans of Aaron and his art,” says Dan Maravilla, Co-Founder. “He’s a great guy and we felt like his aesthetic fit perfectly with ours. In the end, we made something really special together.”
“It’s pretty easy as to why I felt that working with HEX was the way to go,” says De La Cruz. “ I had been a fan of the brand, and I appreciated how they held no reservations on what I wanted to do in terms of having the collection align with my current body of artwork. I wanted to explore texture, surface and sculpture, allowing the audience to gain tangible access to what I do. I feel like we accomplished taking my art in 2 different and meaningful directions allowing for the interactive user experience I was after.”
The collection is available now at hexbrand.com.
Pricing is as follows:
Reflective Duffel – $99.95
Reflective Backpack – $99.95
Quilted Duffel – $149.95
Quilted Backpack – $149.95
iPhone Case – $44.95
For more information on the Aaron De La Cruz collaboration and HEX’s extensive line of products, visit the website, or follow them on Facebook, Twitter and Instagram.
We will celebrate the launch of this collaboration with a launch party on 11/30 at 7:00PM at the HEX Store 804 S. Broadway, Los Angeles. Aaron will be in attendance and the products will be on sale.
About HEX
Established in 2010, HEX is proud to bring fashion forward thinking to the often mundane world of tech apparel and merchandise. With over 20 years of design roots in the fashion industry, HEX has not only come on the scene, but stolen it. With a collection that showcases a stylish array of bags, wallets and cases, HEX has fused fashion with technology to create innovative products that will provide top-quality storage for all of your tech devices without inflicting any damage on your style. We’re here to serve… More information on HEX can be found on hexbrand.com, Facebook, Twitter and Instagram.
About Aaron De La Cruz
Aaron De La Cruz’s work, though minimal and direct at first, tends to overcome barriers of separation and freely steps in and out of the realms of painting and design. The act and the marks themselves are very simple but tend to take on distinct and sometimes higher meanings in the broad range of mediums and contexts they appear in and on. His work finds strengths in the reduction of his interests in life to minimal information. De La Cruz gains from the idea of exclusion, just because you don’t literally see it, doesn’t mean that it’s not there. More information about Aaron can be found at aarondelacruz.com.
