PIRETTE, the original surf inspired beauty line, is excited to announce their partnership with world-renowned pro surfer and Hawaiian surf royalty, Coco Ho. Enthralled by her exuberant personality, large heart and passion for the ocean, PIRETTE saw Coco as the perfect fit to join the company as a partner of the brand kicking off May 6, 2018.
Created on the beaches of Southern
California, PIRETTE is the original surf inspired
beauty line boasting a unique artisanal scent
that embodies the surf culture. Influenced by
all things surf and inspired by surf wax
(literally!), the signature scent was formulated
with rich scents of fresh green coco nut,
sunscreen and surf wax resulting in a bottled
version of the perfect beach day. Made in the
USA and curated with the highest quality
ingredients, PIRETTE’s product line currently
features a custom formulation fragrance oil
and all natural soy wax candles. In the
pipeline, the PIRETTE line will feature beauty
and scent based products inspired by Coco Ho’s lifestyle.
As a local native to Hawaii and part of a surf dynasty, Coco truly embodies the spirit of PIRETTE. Born into a family line of professional surfers including surf legends Michael Ho (Coco’s dad) and Derek Ho (Coco’s uncle), Coco began her surf career at the age of 7 with guidance from her brother, Mason, and began her tenth year on the professional tour (WSL). Raised in a house full of boys, Coco has remained a girls girl at heart and still loves the perfect bikini and a must-have fragrance; PIRETTE is her signature scent! “I love the edgy, beach-chic vibe of Pirette and now I get to be a part of creating apre-beach essentials I’ve always wanted for myself. My heart is all in!” says Coco Ho on the new partnership.
The PIRETTE collection includes:
Fragrance Oil (15 ml 0.5 fl. oz. Rollerball, SRP $48)
A long lasting scent inspired by fresh coconut, surf wax, sunscreen and that sun-washed feeling after a day at the beach.
16 oz Soy Candle (SRP $42.00)
PIRETTE natural soy candles are hand poured with premium slow burning soy wax and features our flagship scent that leaves your space smelling like fresh coconut, surf wax, sunscreen.
6 oz Travel Tin Soy Candle (SRP $24.00)
This 6 ounce candle features a cotton wick in a matte black tin perfect for travel, bedside, gifting or simply smelling like a sun-washed day at the beach.
Launching Soon: Radiance / Dry Body Oil Spray (100ml)
This multitasking spray is infused with our flagship scent and helps condition moisturize and leave your skin silky smooth without clogging pores or feeling greasy. It’s fast absorbing base of Fractionated Coconut Oil and Vitamin E has high levels of antioxidants which act as a moisturizer, multivitamin and multi-nutrient to the skin.
For more information on the partnership or to learn more about the brand, please visit www.pirettebeach.com.
