Surf Line Hawaii/Jams World, the multi-generational, Made in Hawaii clothing company, releases their Vintage style boardshort Made in their Honolulu, Hawaii factory. Hawaii’s unofficial uniform is the boardshort—also known as swim trunks, surf shorts, bathing suits, or boardies, boardshorts are here to stay. The boardshort in Hawaii were initially created as custom-made surf trunks by tailors at popular venues such as the H. Miura Store in Haleiwa, or M. Nii’s in Makaha during the 1950s. The early boardshort were designed for fit and comfort, created for the ultimate wave-riding experience.
“The resurgence of vintage surf culture has sparked our design team to create great vintage style boardies in a classic black or navy colorway.” says Heather Rochlen, Jams World/Surf Line Hawaii Vice President. The famous Surf Line Hawaii patch is located on the lower left hand side of the boardshort and features a 7” inseam for that pure vintage look. The lightweight nylon material is strong enough to take on a couple sets at backdoor or ready for a backyard pa’ina. The Shorts also feature a Velcro back pocket as well as a Velcro and string closure. These “Made in Hawaii” boardshorts are an intersection of fashion, art, entertainment and athleticism.
You can find these “Made in Hawaii” Vintage Style Boardshorts exclusively at the company’s Surf Line Hawaii Store at Waikiki’s International Marketplace in Honolulu, Hi or online www.surflinehawaii.com.
About Surf Line Hawaii/Jams World
The Surf Line Hawaii/Jams World of today celebrates over 50 years of color, freedom, difference & love. Founder, Dave Rochlen , grew up surfing the California beaches. In 1962, Dave was transferred to Hawaii for work and “uncomfortable with the government industrial complex” left his job and opened a surfboard shop called Surf Line Hawaii on Kona Street in 1964. The company collects art from around the world, and each of their garments are a timeless piece of art. The art is screened in long lasting, stay true color on our exclusive 100% Spun Crushed Rayon. The fabric keeps you cool and just feels good. Their limited edition collections are cut and sewn in their Honolulu, Hawaii factory. Each print has coordinating hand-painted buttons created just for Jams World by a California artist. Jams World has remained a Hawaii based, multi-generational company dedicated to quality, individuality, and style which can be seen in each piece created. The company operates four retail stores located on Oahu and on the Big Island of Hawaii. Jams World products can also be found among authorized dealers throughout the United States and online at www.surflinehawaii.com & www.jamsworld.com
