TravisMathew, the Southern California-based apparel and footwear brand known for its approach to style on and beyond the course, today announced the launch of TravisMathew x Liberty London, a new men’s and women’s collection bringing together Liberty’s iconic print and textile heritage with TravisMathew’s signature approach to comfort, modern style and effortless wearability. Designed to feel expressive without becoming excessive, the collection brings a distinctive point of view to the course while maintaining the versatility to move naturally beyond it—proof that classic isn’t always quiet.
Founded in London in 1875, Liberty has spent more than 150 years shaping fashion and design through its iconic prints, hand-drawn artistry and commitment to craft. Liberty’s hand-picked floral designs introduce personality and visual richness, while TravisMathew’s refined foundations keep the look grounded and effortless. The result is a new kind of classic: confident enough to be seen, relaxed enough to remain wearable.
“Liberty has spent more than 150 years establishing an incredible legacy in print and textile design, so there was a real respect for that history throughout the process. Prints have always been an important part of the TravisMathew design language, and with this collection we were able to bring Liberty’s iconic artwork together with our signature fabrications, comfort and modern silhouettes,” said Joey Quirk, Vice President of Product and Design at TravisMathew. “The result feels like a genuine meeting of two perspectives—British design heritage and artistry through the lens of TravisMathew’s California golf and active-lifestyle roots. We’re incredibly excited to share the collection and see how people make it their own.”
The partnership expands TravisMathew’s creative range in fashion while further establishing the brand at the intersection of sport, lifestyle and design. More than a seasonal collaboration, TravisMathew x Liberty London signals a confident evolution for the brand, demonstrating how TravisMathew can push stylistically while remaining true to the comfort, versatility and ease that have long defined it.
“What makes this collaboration particularly exciting is seeing Liberty’s heritage designs and colour language brought into the world of golf in such a fresh way. The striking print combinations, considered hand feel, and balance of high-performance golf wear with relaxed lifestyle pieces create a collaboration that feels both unexpected and distinctly Liberty,” said Pere Bruach, Design Manager at Liberty London.
The TravisMathew x Liberty London collection spans men’s and women’s apparel and accessories, from polos, outerwear and pants to dresses, skirts, shorts and headwear. Whether headed out for a round or bringing more personality to an everyday rotation, the collaboration brings Liberty’s design heritage into a modern wardrobe, designed with the confidence to be worn your own way.
The collection launches October 1, 2026, and will be available at TravisMathew.com and TravisMathew retail stores.
About TravisMathew
Inspired by the course, the coast, and every good time in between, TravisMathew creates elevated apparel and footwear Made to Meet the Moment™. Shaped by a California way of life, where ease, movement, and versatility are second nature, we believe comfort should never be compromised. Every piece begins with exceptionally soft, premium materials and an unrelenting focus on comfort, built for life on and beyond the course. Relaxed, confident, and thoughtfully designed, our products move effortlessly through your day and always show up right. These are the clothes you actually live in.
About Liberty London
Born in 1875 from the adventurous and disruptive spirit of Arthur Lasenby Liberty, the brand has remained true to its heritage and is famed for its print, fabrics, and design. Liberty London continues to be associated with the world of arts and culture, building on its founder’s legacy to seek out the new and the beautiful. Today, Liberty is recognised for its cultural collaborations, inspiring curation, and directional design. The iconic Regent Street shop encompasses six floors of fashion, beauty, accessories and homewares—bringing together the world’s leading premium and luxury brands and housing them alongside its own Liberty range.
