The goal is to drive demand through better content creation, athlete marketing and digital activation
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The Chill Foundation Brings Youth to the Burton U.S. Open
The participants will meet some of the world’s best snowboarders and see them compete.
Walmart Enters Outdoor With Moosejaw Buy
Michigan-based Moosejaw carries a wide range of outdoor brands such as Patagonia, The North Face, Arc’teryx and Marmot in addition to industry brands like Burton, Roxy and Olukai
SportChek Posts Strong Q4 and Full-Year Numbers
SportChek is a high-volume industry account in Canada.
ZEAL Optics Receives Six Awards at Outdoor Retailer and SIA Snow Show
Portal//RLs is compatible with ZEAL’s new Automatic+ GB lens, a polarized lens that automatically adjusts tint from Grey to Rose in varying light conditions.Â
Kering Unveiled as Strategic Partner of Global Fashion Agenda
Global Fashion Agenda takes sustainability out of the lab and into the boardroom.
Prana Continues Rapid Growth Pace
The tough market doesn’t seem to be slowing down outdoor lifestyle brand Prana, which has expanded its active swim collection
CASIO G-SHOCK Partners with PFN Distribution and Outset Collective
New partners to strengthen brand presence in lifestyle channel.
Kaenon Introduces Spring 2017 Styles
Every model features Kaenon’s proprietary SR-91 lens material.
Kaenon Announces Built for Outsiders Campaign
The campaign and new site align with the spirit of adventure in the outdoors, uniting sun and sea, performance and beauty, clarity and comfort.
adidas Skateboarding Slides Into the Acapulco
The Acapulco will be available at specialty adidas retailers in the U.S. and the adidas Skateboarding website starting March 1.
Barney & Barney's Latest Alert Covers the Aftermath of Workplace Violence
Barney & Barney’s latest alert covers the ways to respond if the unthinkable occurs at your company.
