With the rise of outdoor apparel worn by casual consumers who might only need a rain jacket to take a walk around the block, brands in the industry have a choice to make. They can chase the fashion trend and try to appeal to the person who wants to look outdoorsy but...
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Amer Sports CEO Comments on Shift to DTC ModelÂ
Amer Sports, the parent company of Arc’teryx, Salomon, Atomic, Wilson, and other brands, filed its first annual report as a publicly traded company this week.  Amer debuted on the New York Stock Exchange Feb. 1, generating $1.5 billion in proceeds.  CEO James Zheng...
Retailer Backcountry North Focuses on Quality, Full Price Sales, and Up-and-Coming Brands
For outdoor specialty retailer Backcountry North in Traverse City, Michigan, boating on Lake Michigan is a huge draw. The store sells canoes and kayaks that are appropriate for big, open water, and doesn’t deal in lower price-point boats. Owner Tracy Mayer considers...
Christy Sports to Close All New Mexico Stores
Colorado-based outdoor retailer Christy Sports will close its six stores in New Mexico, the company announced Thursday. The closures will go into effect at the end of the '23/'24 winter ski season. Christy Sports' New Mexico stores are comprised of four in Taos Ski...
The Top 10 Fastest Growing Brands in Outdoor Specialty Channel
Everybody involved in the outdoor industry knows Hoka, On, and Vuori are selling well. But there are several other brands that are also managing to grow in outdoor specialty and sport specialty e-commerce channels in a challenging market, including Cotopaxi, Helly...
New Owner, New Strategies Drive Growth for Water Stone Outdoors
Holly Fussell recently celebrated the two-year anniversary of buying Water Stone Outdoors in Fayetteville, West Virginia. She bought the 30-year-old store with her husband, Chris, in February 2022. Fussell said when they bought the store, annual revenue was just under...
For NW Alpine, Made in America Not as Simple as it Sounds
About the time the U.S. economy crashed in 2008, Bill Amos was in his 20s, teaching at community college in Oregon to support his climbing habit. He started looking into the state of the U.S. economy and realized there wasn’t much manufacturing happening in States.  ...
Rumpl Adds New Sales Director, Wholesale Marketing Manager
Outdoor blanket company Rumpl announced it has hired Tom Stolz as global director of sales and Mariah Agee as wholesale marketing manager. Stolz and Agee’s hirings mark a strategic inflection point for Rumpl, as the brand invests in its wholesale channel and the...
Outdoor Industry Participation Still Up Despite Retailer Struggles
Despite a challenging outdoor business market, the industry has seen more casual participants than ever, and many people are buying outdoor products for their versatility and durability. Those are some of the takeaways from last week’s Outdoor Industry Association...
Revelyst Acquires Golf Simulator Platform, Takes Another Step Toward Separation
Revelyst, Vista Outdoor's outdoor products segment, has acquired PinSeeker, a golf simulator and connectivity app company, Vista Outdoor announced Monday. PinSeeker is described as enabling players to compete globally in real-time, virtual, closest-to-the-pin golf...
Overland Expo Adds B2B Buyer Component to Upcoming Arizona Event
Overland Expo will host its first Buyer Summit May 15-16 in conjunction with Overland Expo West in Flagstaff, Arizona. The trade-only summit will offer programming, networking, and education sessions designed for North American buyers. Attendees will hear from...
New Ibex Ownership Aims to Rebuild Wholesale Relationships
A quick history of the rise and fall of an outdoor brand: Merino wool apparel brand Ibex was founded in 1997 in Woodstock, Vermont, by avid mountaineers who wanted to create outdoor clothing that was an alternative to polyester and nylon. The original owners saw...