Swiss mountain safety and outdoor company Mammut is investing heavily in its United States operation, with plans to expand its brand presence at ski resorts, in addition to expanding its sales territory and overall staff. Mammut has almost quadrupled its revenue in...
Outdoor blanket brand Rumpl announced it has hired brand and marketing professional Josh Weichhand to join the company as vice president of global brand marketing. Weichhand will lead and oversee Rumpl’s marketing, brand strategy, ecommerce, creative and international...
Earlier this summer, Fenix Outdoor sold camping stove company Primus to the Silva family of brands and Primus became a part of the newly created Primus-Silva Sweden AB Company. Primus, the Swedish cooking equipment brand, has been making outdoor stoves since 1892, and...
(This story was updated on 10/19/2023 and 10/27/2023.) Vista Outdoor, the parent company of 41 brands that design, manufacture and market sporting and outdoor products, today announced it is selling its sporting products business to Czechoslovak Group for $1.91...
(This story was updated on 10/19/2023.) REI Co-op laid off about 275 store workers yesterday, cutting its sales lead role across all retail operations. In an email sent to employees obtained by The Daily entitled "Stewarding Our Future," Mary-Farrell Tarbox, vice...
(This story was updated on 10/19/2023.) Mountain Hardwear is celebrating its 30th anniversary this year, and leadership at the company has been working hard to coordinate the milestone with a refresh of the outdoor brand. The company poured the extra revenue it...
The Outdoor Industry Association announced a new lineup for its board of directors, with four new members and three returning members elected by the OIA membership. "We are proud to present the new directors and reacquaint you with the returning directors, who...
For several years, the European Union has been the global leader in developing environmental and sustainability regulations. Though these rules will have a major impact on companies, until recently, their implementation seemed far off in the future. Now the time has...
Clarus Corp., parent company of Black Diamond, Sierra, and other outdoor brands, has acquired Australia-based TRED Outdoors, which makes products across the following segments: offroad, 4x4 automotive touring, camping and caravans (campers). According to a news...
Vista Outdoor Inc., the parent company of 41 brands that make and sell sporting and outdoor lifestyle products to consumers around the globe, announced the name and identity of its outdoor products segment following a planned separation. The new name is Revelyst, Inc....
Retail and consumer data, marketing to younger generations, and preseason planning for buyers are just a few of the topics that will be discussed at the upcoming Outdoor Retailer Winter trade show. Outdoor Retailer has released the schedule for its education sessions...
Jennifer Maxwell is returning to the energy bar world with one of the most impressive pedigrees in the market. She and her husband, Brian, founded PowerBar about 40 years ago, and later sold the company to Nestle in 2000. Now she’s back with Jambar, which are organic,...
