Up-and-coming women’s outdoor brand Hikerkind wants its products to fit into the everyday lives of its customers, and what they want is not a simple answer. To help create a sense of community around the brand, Hikerkind hosts weekly hiking club meetups across the...
Gen Z may be highly aware of all the environmental issues facing the planet, however, that doesn’t mean they’re actually getting outside and enjoying the outdoors. In fact, many young people—particularly people of color—say they feel too intimidated by outdoor...
Legacy outdoor brand L.L.Bean has been making moves to expand beyond its own stores, website, and long-running catalog. The company recently announced it’s expanding its wholesale partnerships while also investing in more owned brick-and-mortar locations. This comes...
Starting next year, Outdoor Retailer is revamping the format of its trade show, with a refreshed focus on retail buyers to bring new life into an event that was hit hard by the COVID-19 pandemic. The show organizers are offering a more extensive hosted buyer program,...
Puffin Drinkwear announced that Tory Upham will be the company's next CEO. Upham will succeed Interim CEO Scott Allan. In a news release, Puffin said Upham was selected for his accomplishments as an experienced executive leader in the sporting goods, outdoor, and...
Backpack brand Mystery Ranch is dealing with the same challenges that the rest of the industry is facing, including an inventory glut, conservative consumers, and retailers trying to slim down stock levels. “Wholesale in North America has just been tough,” said Alex...
La Sportiva, makers of the world’s finest mountain gear, announced today that it has acquired a majority stake in the Veneto-based company Meet Italia, a manufacturer specialized in the production of Made in Italy mountain footwear. This move consolidates a strategic...
For only the third time in its nearly 70-year history, Mammoth Mountain Ski Area in California stayed open until August this year, finally closing on Aug. 6 with about 2,000 people skiing and riding on the last day. That late close helped the resort recoup losses it...
WoolAid, the leading innovators in sustainable first-aid bandages has seen exponential growth within the U.S. market following the launch of the world’s first merino wool adhesive bandages. The brand is announcing a strategic partnership with Liberty Mountain, the...
Ripton, the leading brand in Performance Denim, is launching jeans. With a commitment to innovation and style, Ripton introduces two distinct styles of long jorts for men and women — Classic, Performance, and Hiker jeans — each designed to deliver unparalleled...
Ewool, a leading Canadian brand specializing in premium heated clothing, announces its entrance into the U.S. market. Created to redefine how people experience cold weather, ewool offers unparalleled warmth, comfort, and resilience to its customers, encouraging them...
Wolverine Worldwide, the parent company of footwear brands Saucony and Merrell, has appointed new leadership to correct course on a double-digit revenue decline for the second quarter of 2023. The company attributes the drop to a challenging wholesale market, with an...
